Examining the role of wine brand love on brand loyalty: a multi-country comparison

Autor: William Proud, Natalie Guibert, Constanza Bianchi, Judy Drennan, Silvia Cacho-Elizondo, Sandra Loureiro

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
CIÊNCIAVITAE

This study develops and tests a model through a multi-country study that considers consumer wine knowledge and wine experience, wine brand trust and wine brand satisfaction as antecedents of wine brand love, and wine brand loyalty as a consequence of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9aa88513d65d203283623e36c188f1bd