Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Natalie Christina Rahayu"'
Publikováno v:
Udayana Journal of Social Sciences and Humanities (UJoSSH). 5:81
This study aims to determine the influence of BTS brand ambassador (bangtan seoyeondan) on purchase intention of Tokopedia consumers in Bandung City. This study aims to find out and analyze the reaction of Tokopedia consumers to BTS as the Tokopedia