Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Nasrolah Sajadi"'
Publikováno v:
Podium, Vol 5, Iss 2, Pp 120-136 (2016)
There are a number of factors affecting consumers' purchase behavior. It is believed that celebrities can affect companies' sale positively or negatively by transferring their image to the endorsed brand product. Regardless of positive effects, scand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e6a435db00f84d14b4b9674e218aec53
https://doi.org/10.5585/podium.v5i2.179
https://doi.org/10.5585/podium.v5i2.179
