Výsledky vyhledávání - "Nashwan Hashem Othman"

The smart customer contribution to promoting creativity in the marketing mix: An exploratory study of the opinions of a sample of customers and employees of private banks in Nineveh Governorate

Autor: Nashwan Hashem Othman, Alaa Abdel Salam AL-hamadani AL-hamadani

Publikováno v: Tikrit Journal of Administrative and Economic Sciences. 18:395-413

The research aims to show the role of the smart customer in promoting creativity in the marketing mix and the extent to which the surveyed institutions adopt the concept of the smart customer and to measure the extent of the influence and interrelati

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::aa66cc8c857c27d460592d4f1061cc78
https://doi.org/10.25130/tjaes.18.58.2.22

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