Zobrazeno 1 - 8 of 8 pro vyhledávání: '"Naresh K. Patel"'
1
Akademický článek
Antecedents of consumers' brand switching behavior in mobile service provider
Autor: Naresh K. Patel
Publikováno v: South Asian Journal of Marketing, Vol 5, Iss 1, Pp 15-31 (2024)
Purpose – Switching behavior is predominantly seen in the consumer buying behavior of the mobile industry. This research aims to identify the factors influencing consumers to switch from their present mobile service provider. The consumer of the mo
Externí odkaz: https://doaj.org/article/751b6073bf434276b3a76c6ababd5f02
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2
Akademický článek
INDIA GAS EXCHANGE TODAY’S REALITY AND PATH AHEAD
Autor: C.S. Divyesh Patel, Dr. Naresh K. Patel
Publikováno v: Copernican Journal of Finance & Accounting, Vol 10, Iss 1 (2021)
This research aims to study structure, functioning and operational mechanism of India’s first gas exchange i.e. Indian Gas Exchange (IGX) which is a subsidiary of Indian Energy Exchange (IEX). Exploratory research is used to study and investigate c
Externí odkaz: https://doaj.org/article/7019b486b6ca454c92996bada4d2c862
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5
Brand Personality and Self Congruence in Laptop Computers
Autor: Akash S. Koul, Mansi R. Rathod, Naresh K. Patel
Publikováno v: Jindal Journal of Business Research. 4:67-80
To make the success of the brand in the market, basic and one of the most important elements is the “positioning”. For right positioning of the brand in the mind of the customers, study of the consumer behavior is essential. This study includes l
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cb4fb2a5cdffbae26210d01fa2ae49e3
https://doi.org/10.1177/2278682116656936
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8
TO EVALUATE THE CHANGING ROLE OF MARKETING OF (BOLLYWOOD) FILMS AND ITS IMPACT ON BOX OFFICE PERFORMANCE IN OPENING WEEKEND
Autor: Frince Thomas, Naresh K. Patel
Publikováno v: GBAMS- Vidushi. 6
The Study is designed to investigate the changing role of Marketing of (Bollywood) films and its impact on box office collection in opening weekend. This paper consists of research design as descriptive because it is structured with clearly stated hy
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6e8cee71441a63542556fd6661ce12ac
https://doi.org/10.26829/vidushi.v6i01.9676
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