Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Narayandas, Narakesari"'
Publikováno v:
Journal of Marketing. Jan95, Vol. 59 Issue 1, p1. 16p. 11 Graphs.
Autor:
Narayandas, Narakesari1 nnarayandas@hbs.edu, Rangan, V. Kasturi2 vrangan@hbs.edu, Zaltman, Gerald3 gzaltnmn@hbs.edu, Lichtenthal, J. David4,5
Publikováno v:
Fundamentals of Business Marketing Education. 2004, p51-73. 23p.
Autor:
Narayandas, Narakesari1 nnarayandas@hbs.edu, Rangan, V. Kasturi2 vrangan@hbs.edu, Zaltman, Gerald3 gzaltnmn@hbs.edu, Lichtenthal, J. David4,5
Publikováno v:
Fundamentals of Business Marketing Education. 2004, p81-83. 3p.
Autor:
JAP, SANDY D.1 sjap@emory.edu, ROBERTSON, DIANA C.2 robertsd@wharton.upenn.edu, RINDFLEISCH, ARIC3,4 aric@illinois.edu, HAMILTON, RYAN5 rphamil@emory.edu
Publikováno v:
Journal of Marketing Research (JMR). Apr2013, Vol. 50 Issue 2, p216-227. 12p. 1 Chart, 2 Graphs.
Autor:
Ngobo, Paul-Valentin1
Publikováno v:
Advances in Consumer Research. 1999, Vol. 26 Issue 1, p469-476. 8p.
Autor:
Backhaus, Klaus1 backhaus@wiwi.uni-muenster.de, Muehlfeld, Katrin2 03kamu@wiwi.uni-muenster.de, Okoye, Diana3 dokoye@hotmail.com, Lichtenthal, J. David4,5
Publikováno v:
Fundamentals of Business Marketing Education. 2004, p181-222. 42p.
Autor:
Narayandas, Das1 nnarayandas@hbs.edu
Publikováno v:
Journal of Business-to-Business Marketing. 2007, Vol. 14 Issue 1, p23-30. 8p.
Publikováno v:
Journal of Customer Behaviour. Autumn2010, Vol. 9 Issue 3, p299-316. 18p. 1 Diagram, 3 Charts.
Publikováno v:
Journal of the Academy of Marketing Science. Fall2002, Vol. 30 Issue 4, p500-506. 6p. 1 Chart.
Autor:
Bonnemeier, Sebastian
Publikováno v:
Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern; 2009, p345-407, 63p