Zobrazeno 1 - 10 of 37 pro vyhledávání: '"Nara Youn"'
3
Together or alone on the prosocial path amidst the COVID-19 pandemic: the partitioning effect in experiential consumption
Autor: Ha Eun Kim, Yoon-Na Cho, Nara Youn
Publikováno v: Journal of Research in Interactive Marketing. 16:64-81
PurposeDuring these unprecedented times, acts of charity are deemed essential to help individuals in need and support the social safety net. Given the importance of prosocial behavior for survival through the coronavirus disease 2019 (COVID-19) outbr
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e6e2b1e1b41413de12ca4a2e1c4ab7a6
https://doi.org/10.1108/jrim-01-2021-0022
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4
COVID-19 Uncertainty and Temporal Framing in Advertising for Online Experiential Consumption
Autor: Nara Youn, Ha Eun Kim, Yoon-Na Cho
Publikováno v: Journal of Advertising. 50:280-289
During the period of uncertainty and lack of control caused by the COVID-19 pandemic, we investigated how consumers evaluate online experiences using messages framed in different temporal perspecti...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6e3c486615732d3c3c3b45768fe618ef
https://doi.org/10.1080/00913367.2021.1927915
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5
Green Advertising for the Sustainable Luxury Market
Autor: Nara Youn, Dong Jae (Jay) Lim, Hyo Jin Eom
Publikováno v: Australasian Marketing Journal. 29:288-296
Consumers are increasingly interested in environmental issues, which have raised their expectations of firms’ environmentally conscious efforts. The purpose of this study is to investigate how green messages in advertisements conveying a firm’s c
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6bff90c42cd7cc9fa231b65a385752cb
https://doi.org/10.1177/1839334921999488
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7
Validation of Consumer Styles Inventory for consumer decision making styles
Autor: Myoungjin Lee, Hyo Jin Eom, Nara Youn
Publikováno v: Journal of Consumer Affairs. 54:836-853
The Consumer Styles Inventory (CSI) developed by Sproles and Kendall, Journal of Consumer Affairs, 1986, 20: 267–279, is one of the most widely used instruments to classify consumers by their decision making styles. With changes in consumption cult
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::505e9e9ae0bbaf28c581b9c811a09d2e
https://doi.org/10.1111/joca.12305
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9
Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness
Autor: Nara Youn, Jaewoo Park, Hyo Jin Eom
Publikováno v: Journal of Advertising. 48:532-554
Previous research has documented a positive effect of nonconformity on the inference of higher status in Western cultures. In Western culture, nonconformity is associated with high status, which is...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9529007f2697a45a98c28110ef52db6d
https://doi.org/10.1080/00913367.2019.1674754
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10
The self-regulatory power of environmental lighting: The effect of illuminance and correlated color temperature
Autor: Heakyung Cecilia Yoon, Nara Youn, Seo Yoon Kang
Publikováno v: Journal of Environmental Psychology. 62:30-41
Ambient lighting—in particular, its brightness—is known to affect cognitive activation and self-control, but research on lighting has reported mixed effects. Some studies have shown that brightness increases cognitive activation, whereas others h
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::81bcb30ac5985713c44b318019fa3264
https://doi.org/10.1016/j.jenvp.2019.02.006
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