Zobrazeno 1 - 10
of 157
pro vyhledávání: '"Nara Youn"'
Publikováno v:
Journal of Consumer Studies. 34:25-47
Publikováno v:
International Journal of Advertising. 42:945-968
Publikováno v:
Journal of Consumer Affairs. 56:685-702
Publikováno v:
Journal of Research in Interactive Marketing. 16:64-81
PurposeDuring these unprecedented times, acts of charity are deemed essential to help individuals in need and support the social safety net. Given the importance of prosocial behavior for survival through the coronavirus disease 2019 (COVID-19) outbr
Publikováno v:
Journal of Advertising. 50:280-289
During the period of uncertainty and lack of control caused by the COVID-19 pandemic, we investigated how consumers evaluate online experiences using messages framed in different temporal perspecti...
Publikováno v:
Australasian Marketing Journal. 29:288-296
Consumers are increasingly interested in environmental issues, which have raised their expectations of firms’ environmentally conscious efforts. The purpose of this study is to investigate how green messages in advertisements conveying a firm’s c
Publikováno v:
Journal of Environmental Analysis, Health and Toxicology. 23:61-69
Publikováno v:
Journal of Consumer Affairs. 54:836-853
The Consumer Styles Inventory (CSI) developed by Sproles and Kendall, Journal of Consumer Affairs, 1986, 20: 267–279, is one of the most widely used instruments to classify consumers by their decision making styles. With changes in consumption cult
Autor:
Sanghong Lee, Sang-Jin Lee, Nara Youn, Jinwhan Kim, Hyeon-Jin Park, Seong-Joon Kim, Sung-Deuk Choi, Changrae Kim, Ho-Young Lee, Geun-Woo Lee
Publikováno v:
Journal of Environmental Analysis, Health and Toxicology. 23:37-46
Publikováno v:
Journal of Advertising. 48:532-554
Previous research has documented a positive effect of nonconformity on the inference of higher status in Western cultures. In Western culture, nonconformity is associated with high status, which is...