Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Naoto Onzo"'
Autor:
Kengo Hayamizu, Naoto Onzo
Publikováno v:
Maketingu Janaru, Vol 44, Iss 1, Pp 76-85 (2024)
Improving customer satisfaction is a crucial objective in today’s marketing landscape, but meeting consumer expectations is no small feat. This paper examines the case of transcosmos Inc.’s contact center operations to explore practices that redu
Externí odkaz:
https://doaj.org/article/a75e144de5354595b8d4f19d7af59fea
Publikováno v:
Maketingu Janaru, Vol 43, Iss 3, Pp 19-31 (2024)
Marketing researchers have suggested that crowdfunding (CF) plays roles in marketing research and promotion in new product development. However, empirical evidence of these roles is lacking. In this study, we tested hypotheses of these roles by condu
Externí odkaz:
https://doaj.org/article/c39f7fad91d64d8db091b5d772ae6a84
Autor:
Yuki Haga, Naoto Onzo
Publikováno v:
Maketingu Janaru, Vol 42, Iss 4, Pp 87-96 (2023)
In recent years, the environment surrounding companies and consumers has been markedly changed with advancement of technology. In particular, the evolution of AI-related technologies, especially machine learning, has enabled companies to collect and
Externí odkaz:
https://doaj.org/article/44ed067ddb51496ca34bd1defc7c7f60
Publikováno v:
Maketingu Janaru, Vol 42, Iss 4, Pp 75-86 (2023)
It has dawned on marketers that the senior market is not a single homogeneous segment, but a diverse group of consumers, and that marketing strategies should be tailored to this diversity. However, existing research has not provided a sufficient fram
Externí odkaz:
https://doaj.org/article/b0314a3a815f4ae89a3e22d2877ea663
Autor:
Kentaro Konaka, Naoto Onzo
Publikováno v:
Maketingu Janaru, Vol 42, Iss 3, Pp 81-87 (2023)
Firms are commercializing new business models using various types of data. The Japan Weather Association has handled a huge amount of meteorological data and developed a number of weather forecasting and disaster prevention projects. With the recent
Externí odkaz:
https://doaj.org/article/efe295d192624bd1a59c1ad83b04404a
Publikováno v:
Maketingu Janaru, Vol 42, Iss 3, Pp 27-38 (2023)
People perceive letters included in their name more favorably than those not included in their name. This tendency is called the name letter effect, and it can affect various types of decision-making, including brand choices. For instance, a consumer
Externí odkaz:
https://doaj.org/article/a72afdea5ef242d1bf458af3d4b68d38
Publikováno v:
Maketingu Janaru, Vol 41, Iss 1, Pp 120-129 (2021)
To cope with the low growth rate of the workwear market in recent years, Workman Co., Ltd. started to apply their experience in this market to produce outdoor clothing. By providing high-performance and low-cost products, Workman has succeeded in ope
Externí odkaz:
https://doaj.org/article/90da014e9b664ef287d4bb08b8afd36f
Autor:
Takanori Suda, Naoto Onzo
Publikováno v:
Maketingu Janaru, Vol 40, Iss 4, Pp 94-103 (2021)
Marketing research has long been concerned with the characteristics of markets in which businesses are conducted. In particular, it has been argued that one should focus on growing markets and avoid entering mature markets. Innovation is difficult in
Externí odkaz:
https://doaj.org/article/1836d5e350b244af90986bb64d56da2d
Publikováno v:
Maketingu Janaru, Vol 40, Iss 3, Pp 6-18 (2021)
Prior research has revealed critical success factors in reward-based crowdfunding, but there are some remaining issues: (1) the disparity between research findings and practice, (2) the changing crowdfunding market environment, and (3) the lack of st
Externí odkaz:
https://doaj.org/article/5e5dedf58a61401f84ea15658bb14107
Autor:
SoonHo Kwon, Naoto Onzo
Publikováno v:
Maketingu Janaru, Vol 39, Iss 4, Pp 86-96 (2020)
The outstanding ability of the Daikin Industries Ltd. to develop new products has helped it to overcome successive crises. The company recently set out to shift from a product-oriented to a customer-oriented approach, and it has derived substantial b
Externí odkaz:
https://doaj.org/article/7f17830cf2834d7cb0392b79be266a5a