Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Nancy Puccinelli"'
Autor:
Henry Ho, Nancy Puccinelli, Michael Tsiros, Anand V. Bodapati, Daniel Villanova, Rajneesh Suri, Cheryl Hatfield, Ronald C. Goodstein, Renee Brandon, Tarun Kushwaha
Publikováno v:
Villanova, D, Bodapati, A V, Puccinelli, N, Tsiros, M, Goodstein, R, Kushwaha, T, Suri, R, Ho, H, Brandon, R & Hatfield, C 2021, ' Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time ', Journal of Retailing, vol. 97, no. 1, pp. 116-132 . https://doi.org/10.1016/j.jretai.2021.02.001
The evolving retail landscape in the digital age has resulted in opportunities and novel capabilities for retailers. This paper identifies four key challenges facing retailers based on insights from practitioners and academics using the customer jour
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::680f4ad44278e659f9e4e15424eceb2e
https://purehost.bath.ac.uk/ws/files/218495155/PuccinelliJR2021.pdf
https://purehost.bath.ac.uk/ws/files/218495155/PuccinelliJR2021.pdf
Publikováno v:
Grewal, D, Puccinelli, N & Monroe, K B 2018, ' Meta-analysis : integrating accumulated knowledge ', Journal of the Academy of Marketing Science, vol. 46, no. 1, pp. 9-30 . https://doi.org/10.1007/s11747-017-0570-5
Building a foundation of marketing theory requires developing effective ways to aggregate research results. Meta-analyses that accumulate knowledge within a research domain is an important means for summarizing research findings and increasingly is b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6e05bac4cfad82c69528bd1d2f896b60
https://doi.org/10.1007/s11747-017-0570-5
https://doi.org/10.1007/s11747-017-0570-5
Autor:
Dhruv Grewal, Banu Onaral, Rajneesh Suri, Atahan Agrali, Nancy Puccinelli, Kurtulus Izzetoglu, Hasan Ayaz, Anne L. Roggeveen
Price or cost of ownership remains the most influential decision driver for consumers when shopping for a product or service. In the current competitive retail environment, for consumers to have a good experience at a store, such price information ne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::117475b4a63f8c8501e2b9f2e02b7e94
https://doi.org/10.1016/b978-0-12-811926-6.00077-4
https://doi.org/10.1016/b978-0-12-811926-6.00077-4
Publikováno v:
Journal of Marketing. 79:1-18
This research examines how media-induced consumer activation level affects consumer response to highly energetic commercials. Over six studies, including a Hulu field experiment, the authors report that consumers who are experiencing a deactivating e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::016b7d0d375d6fd1a6569c5b731b99b4
https://doi.org/10.1509/jm.13.0026
https://doi.org/10.1509/jm.13.0026
Publikováno v:
Psychology & Marketing. 31:472-488
Store atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's “sensory experience.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e98bbeeb0a0138823bde9ab71fb9fe88
https://doi.org/10.1002/mar.20709
https://doi.org/10.1002/mar.20709
Autor:
Ahmad Daryanto, Anne L. Roggeveen, Martin Wetzels, Dhruv Grewal, Nancy Puccinelli, Tamar Avnet, Ko de Ruyter, Scott Motyka
Publikováno v:
Journal of Consumer Psychology. 24:394-410
Regulatory fit, or the match between an individual's regulatory orientation and the strategy used to sustain it, offers a pervasive predictor of customer behavior. Merely reaching a decision in a certain way influences the value of a decision or an o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5c8c5dfeb8b18f7867772d679e2be1dd
https://doi.org/10.1016/j.jcps.2013.11.004
https://doi.org/10.1016/j.jcps.2013.11.004
Publikováno v:
Journal of Retailing. 89:115-125
Although the use of color in promotional ads is ubiquitous in the market, little is known about the impact of color on price perception. This research reports findings from four studies that assessed the impact of red on consumers’ perceptions of s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1150cf416a864f58b6606e2e732d8fc2
https://doi.org/10.1016/j.jretai.2013.01.002
https://doi.org/10.1016/j.jretai.2013.01.002
Publikováno v:
Journal of Marketing Management. 29:356-373
Despite recognition of the importance of the retail environment to customer experience, relatively little systematic research considers how social environmental cues might affect this experience. Two experimental studies test the relationship between
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a51c892c60e4a6bb7a37c95dd199eaa4
https://doi.org/10.1080/0267257x.2013.766631
https://doi.org/10.1080/0267257x.2013.766631
Autor:
Nancy Puccinelli, Thomas C. Powell
Publikováno v:
Strategic Organization. 10:207-214
Organizational scholars have begun to explore the links between cognitive neuroscience and strategic organization (Becker and Cropanzano, 2010; Powell, 2011; Senior et al., 2011). The jury is still out, but scholars seem to agree that brain science w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::07efaac7e2d55d6105e86c3e3392839a
https://doi.org/10.1177/1476127012452823
https://doi.org/10.1177/1476127012452823