Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Nana Owusu-Frimpong"'
Publikováno v:
International Journal of Sustainable Engineering, Vol 16, Iss 1, Pp 349-367 (2023)
ABSTRACTThe consumer attitudes towards how they participate in the disposal of solid waste products is a crucial concern in Ghana. The attribution theory in social psychology emerged in the literature as a paradigm that seeks to explain the consumer
Externí odkaz:
https://doaj.org/article/439d776cac6941db849e801ce115f796
Publikováno v:
Future Business Journal, Vol 9, Iss 1, Pp 1-21 (2023)
Abstract Consumer attitudes towards the unlawful disposal of solid waste products in Ghana, particularly Sunyani, continue to be a challenge. The study is based on the attribution theory. A sample size of seven hundred and twenty-seven (727) was sele
Externí odkaz:
https://doaj.org/article/56068131dc9d4508963397b31126d2a2
Market orientation, learning orientation and business performance : The mediating role of innovation
Publikováno v:
International Journal of Bank Marketing, 2016, Vol. 34, Issue 5, pp. 623-648.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-04-2015-0057
Publikováno v:
Journal of Business Research. 119:627-638
Despite the pivotal role of positioning in marketing strategy formulation, few studies explicitly examine positioning strategies employed by foreign and indigenous firms operating in the same cultural milieu. Relying on the concepts of culture and po
Publikováno v:
Technological Forecasting and Social Change. 123:68-79
Social media use has increased tremendously over the last few years, generating immense interest in the phenomenon in both research and practice. Hence, this study takes a quantitative (survey design) approach to empirically examine the user (consume
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 29:365-384
Considering the increasing conceptualization of value co-creation, this study seeks to empirically understand the value co-creation process through a phenomenological approach to further understand the doctor-patient encounter process leading to valu
Publikováno v:
International Journal of Bank Marketing. 34:623-648
Purpose– The purpose of this paper is to examine the relationship between market orientation, learning orientation and innovation; and second, assesses the role of innovation, market orientation and learning orientation on firms’ business perform
Publikováno v:
Journal of Service Theory and Practice. 25:443-462
Purpose – The purpose of this paper is to investigate value co-creation processes from the focal dyad of the patient and the physician and how their experiences in the consulting room affect the value that is created. Design/methodology/approach
Publikováno v:
Journal of Retailing and Consumer Services. 22:24-36
This paper investigates the dynamic concept of reference points through an empirical evaluation of consumer selection of referents related to apparel purchase decision-making. The overarching aim is to build a new multi-item measurement scale that ex
Publikováno v:
Journal of Retailing and Consumer Services. 22:164-177
This paper tests the veracity of consumer decision-making styles inventory by exploring its factor structure. The overarching aim is to evaluate the generalizability of the consumer styles inventory (CSI) based on the original construct by Sproles an