Zobrazeno 1 - 10
of 55
pro vyhledávání: '"Namkee Park"'
Autor:
Eojin Choi, Namkee Park
Publikováno v:
Korean Journal of Journalism & Communication Studies. 67:5-45
Autor:
Namkee Park
Publikováno v:
Policy Analysis in South Korea ISBN: 9781447362593
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6636826dbf171eb9e795c990a45d8d68
https://doi.org/10.2307/jj.130883.20
https://doi.org/10.2307/jj.130883.20
Publikováno v:
Korean Journal of Journalism & Communication Studies. 65:367-401
Autor:
Namkee Park, Yoonkyoung Kim
Publikováno v:
Journal of Cybercommunication Academic Society. 38:59-103
Publikováno v:
Korean Journal of Journalism & Communication Studies. 64:5-42
Publikováno v:
International Journal of Advertising. 40:1096-1114
Virtual reality (VR) is gaining mainstream attention, but little is known about the effects of VR advertising (VR ad). This study examined 360-degree video-based advertising, which presented an ent...
Autor:
Namkee Park
Publikováno v:
The International Encyclopedia of Media Psychology. :1-8
Autor:
Yeram Kim, Namkee Park
Publikováno v:
Journal of Cybercommunication Academic Society. 36:53-98
Autor:
Namkee Park
Publikováno v:
Journal of Cybercommunication Academic Society. 36:89-125
이 연구는 최근 주목받고 있는 가상현실(VR) 관광 콘텐츠가 관광 목적지에 대한 경험가치(유희적 경험가치, 일상탈출적 경험가치, 심미적 경험가치)와 현존감(자아현존감, 물리적 현존감)의
Publikováno v:
The Korean Journal of Advertising. 29:7-27
본 연구는 새로운 영화관 기술인 3면 스크린(3-W)으로 제공되는 광고가 이를 본 시청자의 물리적 현존감, 지각된 즐거움, 광고에 대한 평가에 미치는 영향을 살펴보았다. 본 연구는 실제 영화