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pro vyhledávání: '"Namju Shin"'
Autor:
Namju Shin, Haelee Kim
Publikováno v:
Journal of Tourism Management Research. 22:355-378
Autor:
Namju Shin
Publikováno v:
Journal of Tourism Management Research. 21:167-187
Publikováno v:
SHS Web of Conferences, Vol 12, p 01018 (2014)
The purpose of this study is to examine the influential relationships among exhibition brand equity, brand attitude and brand loyalty, focusing on the participants of 'HANATOUR International Travel Show' to evaluate brand equity and provide some help