Výsledky vyhledávání - "Nakeisha S. Ferguson"

Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey

Autor: Nakeisha S. Ferguson, David B. Wooten

Publikováno v: Marketing Letters. 32:307-312

Understanding and mitigating factors that adversely affect an institution’s diversity, equity, and inclusion initiatives have moved to the forefront of many industries, including academia. Along these lines, the 2019 Academic Marketing Climate Surv

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d2d96227fba736f7e1e4fee0cc592018
https://doi.org/10.1007/s11002-021-09581-9

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Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music

Autor: Janée N. Burkhalter, Nakeisha S. Ferguson

Publikováno v: Journal of Advertising. 44:47-57

This study examines the impact of hip-hop culture identity and the role of product congruency in brand placement in music. By using original songs to conduct a 2 (prominence) × 2 (hip-hop culture identity) × 2 (congruence) experiment, the authors e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bd02f5f3760aad8167aefcab865c0927
https://doi.org/10.1080/00913367.2014.935897

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Toward Intercultural Competency in Multicultural Marketplaces

Autor: Geraldine Rosa Henderson, Eva Kipnis, Rene Dentiste Mueller, James M. Mandiberg, Abhijit Roy, Amanda J. Broderick, Miguel Angel Zúñiga, Chris Pullig, Guillaume D. Johnson, Natalie Ross Adkins, Nakeisha S. Ferguson, Catherine Demangeot

Publikováno v: ResearcherID

Intercultural competency plays a pivotal role in creating a more equitable and just marketplace in which situations of marketplace vulnerability are minimized and resilience is enhanced. Intercultural competency is the ability to understand, adapt, a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4766a746904454af4c410c7545a687a3
https://doi.org/10.1509/jppm.12.051

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THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda

Autor: James M. Mandiberg, Rene Dentiste Mueller, Geraldine Rosa Henderson, Chris Pullig, Eva Kipnis, Guillaume D. Johnson, Catherine Demangeot, Nakeisha S. Ferguson, Amanda J. Broderick, Abhijit Roy, Miguel Angel Zúñiga, Natalie Ross Adkins

Publikováno v: Social Business. 1:263-280

PURPOSE : Brands, as actors participating in the marketplace's social discourse, have the ability to lower and, equally, raise social and cultural boundaries. As such, it is important to understand better effects of brand-related cultural cues on con

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3a046c1aad10f5e040a22de47ccfa884
https://doi.org/10.1362/204440811x13210328296586

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Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Autor: Amanda J. Broderick, Geraldine Rosa Henderson, Eva Kipnis, Natalie Ross Adkins, Miguel Angel Zúñiga, Rene Dentiste Mueller, Chris Pullig, Guillaume D. Johnson, James M. Mandiberg, Abhijit Roy, Catherine Demangeot, Nakeisha S. Ferguson

Publikováno v: Journal of Business Research
Journal of Business Research, 2013, 66 (8), 〈10.1016/j.jbusres.2012.08.011〉
Journal of Business Research, Elsevier, 2013, 66 (8), ⟨10.1016/j.jbusres.2012.08.011⟩

International audience; Today's marketplaces are increasingly multicultural as more individuals negotiate complex cultural identities. Brands play a role in materializing individual identities—however, little is known about how culture-based brand

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6a54b6ba277b5afdba3b08deea05891d
https://hal.archives-ouvertes.fr/hal-01346704

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Potential Vulnerabilities of U.S. Subsistence Consumers to Persuasive Marketing Communications

Autor: William J. Qualls, Jerome D. Williams, Nakeisha S. Ferguson

A significant share of U.S. subsistence consumers is both poor and functionally low-literate. A key question that marketers and public policy makers must ask is how vulnerable these consumers are to the persuasiveness of marketing communications. We

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b9f66307fa569a436466d7927e3a8ab1
https://doi.org/10.1016/s1571-5027(07)20004-x

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