Zobrazeno 1 - 10
of 53
pro vyhledávání: '"Nakeisha S. Ferguson"'
Autor:
Nakeisha S. Ferguson, David B. Wooten
Publikováno v:
Marketing Letters. 32:307-312
Understanding and mitigating factors that adversely affect an institution’s diversity, equity, and inclusion initiatives have moved to the forefront of many industries, including academia. Along these lines, the 2019 Academic Marketing Climate Surv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2d96227fba736f7e1e4fee0cc592018
https://doi.org/10.1007/s11002-021-09581-9
https://doi.org/10.1007/s11002-021-09581-9
Publikováno v:
Journal of Advertising. 44:47-57
This study examines the impact of hip-hop culture identity and the role of product congruency in brand placement in music. By using original songs to conduct a 2 (prominence) × 2 (hip-hop culture identity) × 2 (congruence) experiment, the authors e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd02f5f3760aad8167aefcab865c0927
https://doi.org/10.1080/00913367.2014.935897
https://doi.org/10.1080/00913367.2014.935897
Autor:
Geraldine Rosa Henderson, Eva Kipnis, Rene Dentiste Mueller, James M. Mandiberg, Abhijit Roy, Amanda J. Broderick, Miguel Angel Zúñiga, Chris Pullig, Guillaume D. Johnson, Natalie Ross Adkins, Nakeisha S. Ferguson, Catherine Demangeot
Publikováno v:
ResearcherID
Intercultural competency plays a pivotal role in creating a more equitable and just marketplace in which situations of marketplace vulnerability are minimized and resilience is enhanced. Intercultural competency is the ability to understand, adapt, a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4766a746904454af4c410c7545a687a3
https://doi.org/10.1509/jppm.12.051
https://doi.org/10.1509/jppm.12.051
Autor:
James M. Mandiberg, Rene Dentiste Mueller, Geraldine Rosa Henderson, Chris Pullig, Eva Kipnis, Guillaume D. Johnson, Catherine Demangeot, Nakeisha S. Ferguson, Amanda J. Broderick, Abhijit Roy, Miguel Angel Zúñiga, Natalie Ross Adkins
Publikováno v:
Social Business. 1:263-280
PURPOSE : Brands, as actors participating in the marketplace's social discourse, have the ability to lower and, equally, raise social and cultural boundaries. As such, it is important to understand better effects of brand-related cultural cues on con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a046c1aad10f5e040a22de47ccfa884
https://doi.org/10.1362/204440811x13210328296586
https://doi.org/10.1362/204440811x13210328296586
Autor:
Amanda J. Broderick, Geraldine Rosa Henderson, Eva Kipnis, Natalie Ross Adkins, Miguel Angel Zúñiga, Rene Dentiste Mueller, Chris Pullig, Guillaume D. Johnson, James M. Mandiberg, Abhijit Roy, Catherine Demangeot, Nakeisha S. Ferguson
Publikováno v:
Journal of Business Research
Journal of Business Research, 2013, 66 (8), 〈10.1016/j.jbusres.2012.08.011〉
Journal of Business Research, Elsevier, 2013, 66 (8), ⟨10.1016/j.jbusres.2012.08.011⟩
Journal of Business Research, 2013, 66 (8), 〈10.1016/j.jbusres.2012.08.011〉
Journal of Business Research, Elsevier, 2013, 66 (8), ⟨10.1016/j.jbusres.2012.08.011⟩
International audience; Today's marketplaces are increasingly multicultural as more individuals negotiate complex cultural identities. Brands play a role in materializing individual identities—however, little is known about how culture-based brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6a54b6ba277b5afdba3b08deea05891d
https://hal.archives-ouvertes.fr/hal-01346704
https://hal.archives-ouvertes.fr/hal-01346704
A significant share of U.S. subsistence consumers is both poor and functionally low-literate. A key question that marketers and public policy makers must ask is how vulnerable these consumers are to the persuasiveness of marketing communications. We
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9f66307fa569a436466d7927e3a8ab1
https://doi.org/10.1016/s1571-5027(07)20004-x
https://doi.org/10.1016/s1571-5027(07)20004-x
Autor:
Martin, Kirsten1 (AUTHOR) kmarti33@nd.edu
Publikováno v:
Business Ethics Quarterly. Jan2023, Vol. 33 Issue 1, p216-243. 28p.
Autor:
Ferguson, Nakeisha S.1 (AUTHOR) nsferguson@stthomas.edu, Sanders Jones, Janine L.2 (AUTHOR), Meyers Ferguson, Yuvay J.3 (AUTHOR), Chenevert, Amber M.4 (AUTHOR)
Publikováno v:
Journal of Marketing Management. Oct2020, Vol. 36 Issue 13/14, p1285-1307. 23p. 1 Diagram, 5 Charts.
Autor:
Bone, Sterling A. (AUTHOR), Christensen, Glenn L. (AUTHOR), Williams, Jerome D. (AUTHOR), Cross, Samantha N. N. (AUTHOR), Dellande, Stephanie (AUTHOR)
Publikováno v:
Journal of the Association for Consumer Research. Jan2023, Vol. 8 Issue 1, p107-119. 13p.
Autor:
Demangeot, Catherine1, Adkins, Natalie Ross2, Mueller, Rene Dentiste3, Henderson, Geraldine Rosa4, Ferguson, Nakeisha S5, Mandiberg, James M6, Roy, Abhijit7, Johnson, Guillaume D8, Kipnis, Eva9, Pullig, Chris10, Broderick, Amanda J11, Zúñiga, Miguel Angel12
Publikováno v:
Journal of Public Policy & Marketing. Spring2013 Special Issue, Vol. 32, p156-164. 9p. 1 Diagram.