Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Naik, Parikshit"'
Publikováno v:
In Industrial Marketing Management July 2022 104:1-13
Publikováno v:
International Journal of Operations & Production Management, 2020, Vol. 40, Issue 7/8, pp. 1243-1268.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOPM-03-2020-0131
Publikováno v:
In Industrial Marketing Management August 2020 89:232-244
Autor:
Naik, Parikshit
Manufacturers are seeking differentiation strategies as products are commoditised, markets are saturated with competitors, and the overall growth of the manufacturing industry declines. Servitization is an effective strategy based on transforming the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::71141ee8d08da123e6e716ed2a6947ba
Publikováno v:
24th EurOMA conference
Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::e4a83d43ba7b59eda40b4b5790540729
https://publications.aston.ac.uk/id/eprint/32918/1/EUROMA_2017.pdf
https://publications.aston.ac.uk/id/eprint/32918/1/EUROMA_2017.pdf
Publikováno v:
Academy of Management Annual Meeting Proceedings. 2022, Vol. 2022 Issue 1, p2123-2123. 1p.
Publikováno v:
Academy of Management Annual Meeting Proceedings. 2020, Vol. 2020 Issue 1, p1-1. 1p.
Publikováno v:
Academy of Management Annual Meeting Proceedings. 2019, Vol. 2019 Issue 1, p1-1. 1p.
Autor:
Evanschitzky, Heiner1 heiner.evanschitzky@manchester.ac.uk, Bartikowski, Boris2 boris.bartikowski@kedgebs.com, Baines, Tim3 t.baines@aston.ac.uk, Blut, Markus4,5 markus.blut@durham.ac.uk, Brock, Christian6 christian.brock@uni-rostock.de, Kleinlercher, Kristina7 kristina.kleinlercher@unisg.ch, Naik, Parikshit8 p.naik3@aston.ac.uk, Petit, Olivia9 olivia.petit@kedgebs.com, Rudolph, Thomas10 thomas.rudolph@unisg.ch, Spence, Charles11 charles.spence@psy.ox.ac.uk, Velasco, Carlos12 carlos.velasco@bi.ne, Wünderlich, Nancy V.13 nancy.wuenderlich@upb.de
Publikováno v:
Journal of Service Management Research (SMR). 2020, Vol. 4 Issue 4, p187-204. 18p.