Cognitive Biases as Boosters: Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur

Autor: Fuchs, Matthias, Omlin, Christian, Naef, Stefan, Steiner, Thomas, Schumpf, Etienne, Gollnhofer, Johanna Franziska

Only one in three Swiss brands strategically uses insights from consumer psychology research when developing new marketing communication. However, if done in a structured and strategic way, applying these insights can boost a brand’s marketing perf

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http://www.alexandria.unisg.ch/266554/

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Digitalization as a Driver of Open Innovation Performance: The Role of Appropriability Concerns.

Autor: Beck, Mathias¹ (AUTHOR), Naef, Stefan¹ (AUTHOR), Wörter, Martin¹ (AUTHOR)

Publikováno v: Academy of Management Annual Meeting Proceedings. 2024, Vol. 2024 Issue 1, pN.PAG-N.PAG. 1p.

Life cycle assessment of the wave energy converter: Wave Dragon

Autor: Sørensen Hans Chr., Naef Stefan, Anderberg Stefan, Michael Zwicky Hauschild

Publikováno v: Technical University of Denmark Orbit
Hans Chr., S, Stefan, N, Stefan, A & Hauschild, M Z 2007, ' Life cycle assessment of the wave energy converter: Wave Dragon ' Conference in Bremerhaven, 01/01/2007, .

Any power production technology should be able to demonstrate that it's able to comply with current and future environmental regulation and that it demonstrates a considerable surplus in the energy balance being a part of the entire power system. Thi

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https://orbit.dtu.dk/en/publications/a4dfd036-1c38-40ca-a8e1-9d2630b96c42

Vergangenes verhandeln : Spätantike Statusdiskurse senatorischer Eliten in Gallien und Italien

Autor: Tabea L. Meurer

Untersuchungen zu Statusmerkmalen und Selbstverständnis spätrömischer senatorischer Eliten verzeichnen Konjunktur. Ebenso rückten im Zuge einer kulturhistorischen Wende Medien und Praktiken des kulturellen Gedächtnisses in den Fokus der Forschun