Cognitive Biases as Boosters: Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur

Autor: Fuchs, Matthias, Omlin, Christian, Naef, Stefan, Steiner, Thomas, Schumpf, Etienne, Gollnhofer, Johanna Franziska

Only one in three Swiss brands strategically uses insights from consumer psychology research when developing new marketing communication. However, if done in a structured and strategic way, applying these insights can boost a brand’s marketing perf

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_________2::73b19bb64099133347077e52da6a94db
http://www.alexandria.unisg.ch/266554/

Organizing for innovation in the digital age: outsourcing, collaboration, and platforms

Autor: Naef, Stefan

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::169fcd99ec7a6fa12728fca1e34cbd24

Digitalization as a Driver of Open Innovation Performance: The Role of Appropriability Concerns.

Autor: Beck, Mathias¹ (AUTHOR), Naef, Stefan¹ (AUTHOR), Wörter, Martin¹ (AUTHOR)

Publikováno v: Academy of Management Annual Meeting Proceedings. 2024, Vol. 2024 Issue 1, pN.PAG-N.PAG. 1p.

Life cycle assessment of the wave energy converter: Wave Dragon

Autor: Sørensen Hans Chr., Naef Stefan, Anderberg Stefan, Michael Zwicky Hauschild

Publikováno v: Technical University of Denmark Orbit
Hans Chr., S, Stefan, N, Stefan, A & Hauschild, M Z 2007, ' Life cycle assessment of the wave energy converter: Wave Dragon ' Conference in Bremerhaven, 01/01/2007, .

Any power production technology should be able to demonstrate that it's able to comply with current and future environmental regulation and that it demonstrates a considerable surplus in the energy balance being a part of the entire power system. Thi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ecac9e1841128b3f8b2731c2c663de05
https://orbit.dtu.dk/en/publications/a4dfd036-1c38-40ca-a8e1-9d2630b96c42