Zobrazeno 1 - 10 of 38 pro vyhledávání: '"Naeem Gul Gilal"'
3
Turnover Intention Among Insurance Employees: Examining the Role of HRM Practices and Supervisor Behavior
Autor: Tauqeer Hussain Hakro, Naeem Gul Gilal, Ashfaque Ali Banbhan, Waseem Gul Gilal
Publikováno v: Sukkur IBA Journal of Management and Business. 9:1-17
This study investigated the antecedents of employee turnover intentions among insurance employees of Hyderabad, Sindh, Pakistan. A structured questionnaire was used to collect the data based on a seven-point Likert scale from insurance employees of H
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0e22020827206923d406a6a565d0dc4d
https://doi.org/10.30537/sijmb.v9i1.918
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4
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective
Autor: Faheem Gul Gilal, Naeem Gul Gilal, Rukhsana Gul Gilal, Zhiyong Yang
Publikováno v: International Journal of Bank Marketing.
PurposeThe goal of this paper is twofold: (1) to investigate how relatedness-supportive corporate social responsibility (CSR) initiatives influence brand happiness among retail bank customers through a mediating mechanism of customer participation in
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1c3804ffa1daa454cb26061ae41b0675
https://doi.org/10.1108/ijbm-06-2022-0225
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5
The role of organismic integration theory in marketing science: A systematic review and research agenda
Autor: Rukhsana Gul Gilal, Naeem Gul Gilal, Faheem Gul Gilal, Justin Paul
Publikováno v: European Management Journal. 40:208-223
Researchers have repeatedly applied the same models/theories to predict consumer behaviour, whereas theories that have been extensively used to promote motivation are disregarded in marketing science. For instance, organismic integration theory (OIT)
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::eea943968712dc40d53bb56258b7081d
https://doi.org/10.1016/j.emj.2021.02.001
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6
Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness
Autor: Faheem Gul Gilal, Naeem Gul Gilal, Luis F. Martinez, Rukhsana Gul Gilal
Publikováno v: Journal of Product & Brand Management.
Purpose This paper aims to explore whether brand corporate social responsibility (CSR) initiatives increase consumers’ happiness via a mediating mechanism of emotional brand attachment and to examine how brand CSR’s effect may be moderated by CSR
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ebbd28d9645bd0b15f2a244062c50d63
https://doi.org/10.1108/jpbm-01-2022-3849
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8
The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
Autor: Zhenxing Gong, Waseem Gul Gilal, Rukhsana Gul Gilal, Naeem Gul Gilal, Faheem Gul Gilal, Muhammad Nawaz Tunio
Publikováno v: Central European Management Journal. 29:14-38
Purpose: Drawing from attachment theory and categorization theory, the present study aims to investigate the effects of brand attachment and brand passion on consumer purchase intention, and to explore the moderation effect of product involvement (i.
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::519452e33769ca0638fce461eba71e25
https://doi.org/10.7206/cemj.2658-0845.39
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