Behavioural Intention to Purchase Halal Cosmetics Products in Malaysia

Autor: Kamaruddin, Norshafarina Shari, Abdullah , Nor'ain, Mohamad , Arifha, Ahmad, Albattat, Yen, Lee Jia, Nadzri, Nazreen Sofia Binti Md, Paramasivam, Hemarubini

Publikováno v: International Journal of Professional Business Review; Vol. 8 No. 7 (2023): Continuous publication; e0847
International Journal of Professional Business Review; v. 8 n. 7 (2023): Continuous publication; e0847

Purpose: The objective of this study was to identify the intention of Malaysia population to purchase halal cosmetics products in the market. There is little knowledge about what factors may affect personal care products the intention of Muslim custo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=issn25253654::0451b4e7ece7a4437e764eedbc681dfc
https://openaccessojs.com/JBReview/article/view/847