Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Nadiia Proskurnina"'
Publikováno v:
Studia Europejskie, Vol 28, Iss 1, Pp 205-224 (2024)
Unique knowledge, reinforced by organisational experience and combined with resources and technologies, forms the competence of organisations, thereby determining the possibility of market success. The need to ensure it in the context of influencing
Externí odkaz:
https://doaj.org/article/740e088450ee41f8abeca850e5a6f8da
Publikováno v:
Studia Europejskie, Vol 27, Iss 4, Pp 195-214 (2023)
The corporate social responsibility (CSR) landscape of Ukraine’s retail sector underwent profound and global transformations during the COVID-19 pandemic and the extensive Russian incursion into Ukraine in 2022. These transformations were precipita
Externí odkaz:
https://doaj.org/article/5539afe7d83043bab8794c415e5a3cf1
Autor:
Nadiia Proskurnina
Publikováno v:
Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм, Iss 12 (2020)
Externí odkaz:
https://doaj.org/article/cfe02e1f989c4533a05821cc8e4589e4
Publikováno v:
Problems and Perspectives in Management, Vol 16, Iss 3, Pp 423-431 (2018)
The current economic situation in Ukraine is conditioned by the efficiency of the export-import activity of industrial enterprises. In turn, the effectiveness of the strategy for the development of this activity depends on the scientific substantiati
Externí odkaz:
https://doaj.org/article/dde7e0f4dad340d2be98f91ea53b57f4
Autor:
Nadiia Proskurnina
Publikováno v:
Problemi Ekonomiki, Vol 4, Iss 46, Pp 201-209 (2020)
The purpose of the article is to study the main digital channels of marketing activities and determine the methodology of building partnership relations in the value chain in social networks for retail operators. The research results in determining t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3fada058e94773b21500d689fb2e2c71
https://www.problecon.com/export_pdf/problems-of-economy-2020-4_0-pages-201_209.pdf
https://www.problecon.com/export_pdf/problems-of-economy-2020-4_0-pages-201_209.pdf
Autor:
Nadiia Proskurnina
Publikováno v:
Economics of Development. 18:11-18
The paper analyzes the impact of retail transformation on the consumers’ expectations and behavior in the electronic environment and identifies the main directions of digitalization of the marketing activities of domestic retail enterprises at each
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::adb80a6678262d9dbad69545271632cb
https://doi.org/10.21511/ed.18(4).2019.02
https://doi.org/10.21511/ed.18(4).2019.02
Autor:
Nadiia Proskurnina
Publikováno v:
Bìznes Inform, Vol 2, Iss 493, Pp 308-316 (2019)
The article is aimed at building a conception of transformation of marketing functions of retail trade operators on the basis of innovative economy. It is indicated that in the basis of innovative development of retail trade operators lies the constr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ad097031b2cd793c7b590e77dc45fd73
http://www.business-inform.net/export_pdf/business-inform-2019-2_0-pages-308_316.pdf
http://www.business-inform.net/export_pdf/business-inform-2019-2_0-pages-308_316.pdf
Autor:
Tatyana V. Shtal, Nadiia Proskurnina
Publikováno v:
Economics of Development. 17:64-73
The article is devoted to the presentation of structural shifts, factors and trends of dynamic changes in retail trade, taking into account, above all, institutional changes. The main theories explaining changes in retail trade are analyzed. The shif
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af5635f67139a9596f5b5e4af325d794
https://doi.org/10.21511/ed.17(3).2018.06
https://doi.org/10.21511/ed.17(3).2018.06
Publikováno v:
Lecture Notes in Business Information Processing ISBN: 9783030858926
PLAIS
PLAIS
In the domestic retail sector, digital transformation processes have proceeded rather slowly, therefore, in terms of digitalization, there has been a significant lag behind global trends. However, modern conditions and new challenges have become a ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e5c91c5189a87b2d6981e4c21af6abe
https://doi.org/10.1007/978-3-030-85893-3_1
https://doi.org/10.1007/978-3-030-85893-3_1
Autor:
Nadiia Proskurnina, Tetyana Shtal
Publikováno v:
Black Sea Economic Studies.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02cb9e52dd2a871fc2f7493c397daeae
https://doi.org/10.32843/bses.60-25
https://doi.org/10.32843/bses.60-25