Zobrazeno 1 - 10
of 290
pro vyhledávání: '"Nader T. Tavassoli"'
Autor:
Nader T. Tavassoli, Matteo Visentin
Publikováno v:
Marketing Letters. 33:177-188
Four studies demonstrate that people are more likely to buy (but not to buy more) when directly asked how much to buy in response to a set of purchase quantities (0, 1, 2 … *n*) than when first asked whether to buy in response to a seemingly innocu
Autor:
Nader T. Tavassoli
Publikováno v:
London Business School Review. 29:20-23
Autor:
Nader T. Tavassoli
Publikováno v:
International Commerce Review. 10:56-69
More than mere research-based statistics, our customers are real people – with changing and often contradictory needs and desires. But how do you find the ‘real’ ones? Try focusing on their goals.
Autor:
Moorman, Christine (AUTHOR) moorman@duke.edu, Sorescu, Alina (AUTHOR), Tavassoli, Nader T. (AUTHOR)
Publikováno v:
Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p204-224. 21p.
Autor:
Nader T. Tavassoli
Publikováno v:
Business Strategy Review. 18:35-39
Marketers must be aware of the differences inherent in processing the Chinese and English languages, asserts Nader Tavassoli, as brand names can have both intended and unintended meanings.
Autor:
Nader T. Tavassoli, Stefano Puntoni
Publikováno v:
Journal of Marketing Research, 44(2), 284-296. American Marketing Association
This article examines the influence of the presence of others on advertising memory. The authors take an intrapsychic perspective on social desirability and propose that the presence of others––in the absence of direct interaction––leads to t
Autor:
C. Jay Lambe, Christian Blümelhuber, Nader T. Tavassoli, Klemens Joos, Götz W. Werner, Vivek Batra, Christine Bortenlänger
Publikováno v:
Always Ahead im Marketing ISBN: 9783658090296
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::573eb2d3fa3590e0c214862b5696b274
https://doi.org/10.1007/978-3-658-09030-2_5
https://doi.org/10.1007/978-3-658-09030-2_5
Publikováno v:
Journal of Consumer Research. 33:179-187
Speaking and typing recruit different cognitive, motor, and perceptual systems that result in the encoding of differentiated memory traces. These factors did not affect the expression of stimulus-based attitudes. However, matching response modes resu
This article examines the concept of employee-based brand equity—the value that a brand provides to a firm through its effects on the attitudes and behaviors of its employees—and empirically demonstrates its significance on executive pay. Executi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dee353f064d2b82c5f990503e93121d3
Autor:
Paul M. Herr, Stephen J. Read, Chris Janiszewski, J. Edward Russo, Arie W. Kruglanski, Suresh Ramanathan, Angela Y. Lee, Joel B. Cohen, Stijn M. J. van Osselaer, Margaret C. Campbell, Nader T. Tavassoli, Jeannette K. Dale
Publikováno v:
Marketing Letters, 16(3/4), 335-346. Springer New York
This article introduces a goal-based view of consumer choice in which (1) choice is influenced by three classes of goals (consumption goals, criterion goals, and process goals), (2) goals are cognitively represented, and (3) the impact of a goal on c