Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Nada Nasr Bechwati"'
Autor:
Nada Nasr Bechwati, Lan Xia
Publikováno v:
Journal of Business Research. 128:314-325
In this research, we address the question of whether and how a maximizing mindset influences product-bundle evaluations. We identify and test two routes of processing when maximizers evaluate product bundles: One route focuses on perceived value of t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98b198aaeadd6b8782e4cd13377d56df
https://doi.org/10.1016/j.jbusres.2021.02.025
https://doi.org/10.1016/j.jbusres.2021.02.025
Publikováno v:
Journal of Services Marketing. 35:453-472
PurposeThis paper aims to explore the effect of employees’ state mindfulness, a short period of mindful presence, on the quality of the service they provide in a service encounter.Design/methodology/approachThree studies are conducted. A pilot stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::00e41e1416da4cd39fa14ff0b2aaab06
https://doi.org/10.1108/jsm-05-2020-0170
https://doi.org/10.1108/jsm-05-2020-0170
Autor:
Gary Ottley, Nada Nasr Bechwati
Publikováno v:
Marketing Education Review. 28:217-229
Marketing in contemporary society is undergoing a shift in its foundational beliefs, including those concerning how the discipline treats customers. In this article, we present marketing educators ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::91886a9a0989367b7eadd8e2dda6fe5f
https://doi.org/10.1080/10528008.2017.1409635
https://doi.org/10.1080/10528008.2017.1409635
Autor:
Lan Xia, Nada Nasr Bechwati
Publikováno v:
Journal of Product & Brand Management. 26:734-749
Purpose This paper aims to present a model linking price promotions to checkout donations. It is argued that price promotions evoke two perceptions/emotions, namely, feelings of gratitude and perceived sacrifice of purchase, which consequently, influ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c9bdf9c75238a2332636f1440720dd7
https://doi.org/10.1108/jpbm-11-2016-1359
https://doi.org/10.1108/jpbm-11-2016-1359
Publikováno v:
Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d06d9ed0480803fcd7ea7d1cc1e3ed6
https://doi.org/10.4135/9789353287733.n40
https://doi.org/10.4135/9789353287733.n40
Publikováno v:
Journal of International and Interdisciplinary Business Research.
We compare Lebanese and American consumers on mindful consumption behavior. We define mindful consumers as individuals who, in all stages of consumer behavior, are aware of themselves, their communities and the society at large and behave in ways tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::691fa57bed8ce862211b6533c1116fa4
https://doi.org/10.58809/pyzs5024
https://doi.org/10.58809/pyzs5024
Autor:
Nada Nasr Bechwati
Publikováno v:
Journal of Product & Brand Management. 20:75-83
PurposeThe purpose of this research is to build a model to help understand consumers' willingness to pay (WTP) for professional services. In this paper, professional services are services where, in general, consumers have the choice of doing the work
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d15a63ce6bb13cfa5adb7933ae2801e
https://doi.org/10.1108/10610421111108049
https://doi.org/10.1108/10610421111108049
Publikováno v:
Journal of Business Research. 62:761-767
Drawing on previous research in pricing, we propose three broad antecedents to perceptions of price unfairness. Consumers perceive price unfairness when (1) they feel that the firm is making excessive profits, (2) they are not able to understand the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e316d1abe91be57514d68e0d85f5ca44
https://doi.org/10.1016/j.jbusres.2008.09.004
https://doi.org/10.1016/j.jbusres.2008.09.004
Autor:
Lan Xia, Nada Nasr Bechwati
Publikováno v:
Journal of Interactive Advertising. 9:3-13
This research attempts to understand the mechanisms underlying the differential impacts of online consumer reviews, using the concept of cognitive personalization. In two experiments, the authors show that the level of cognitive personalization devel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a823b79299671bab283427e1f463c5b7
https://doi.org/10.1080/15252019.2008.10722143
https://doi.org/10.1080/15252019.2008.10722143
Autor:
Maureen Morrin, Nada Nasr Bechwati
Publikováno v:
Journal of Consumer Psychology. 17:277-291
This article proposes that, in electoral contexts, decision makers may experience a desire for vengeance or a desire to “get even” with an entity, such as a political candidate, in response to a perceived wrongdoing. This article draws on researc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::42edaf14f3533cf10a72b80aa08e1027
https://doi.org/10.1016/s1057-7408(07)70038-4
https://doi.org/10.1016/s1057-7408(07)70038-4