Výsledky vyhledávání - "Nabila Putri Andira"

The Impact of E-commerce Tactics Using K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation towards Purchase Intention among K-Pop Fans

Autor: Nabila Putri Andira, Raditya Aji Prasetyo

Publikováno v: International Journal of Social Service and Research. 3:956-963

The use of K-Pop girlbands/boybands as endorsers is booming by Indonesian e-commerce. For this reason, this research aims to know what factors are owned by endorsers that can influence consumer purchase decisions for the products offered by e-commerc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bff40fd29ae85ea08ced49687bbecb3f
https://doi.org/10.46799/ijssr.v3i4.340

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání