Zobrazeno 1 - 10
of 455
pro vyhledávání: '"NARRATIVE PERSUASION"'
Autor:
Clementson, David, Page, Tyler
Publikováno v:
Corporate Communications: An International Journal, 2023, Vol. 29, Issue 4, pp. 533-549.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CCIJ-10-2022-0133
Autor:
Qian Lu, Lenna Dawkins-Moultin, Dalnim Cho, Naomi Q. P. Tan, Suellen Hopfer, Yisheng Li, Lois Ramondetta, Yusi Xu, Di Lun, Minxing Chen
Publikováno v:
BMC Public Health, Vol 24, Iss 1, Pp 1-9 (2024)
Abstract Background Human papillomavirus (HPV) infections can cause cancers of the cervix, vagina, vulva, penis, anus, and oropharynx. The most recently approved HPV vaccine, Gardasil-9, protects against HPV infection and can prevent HPV-associated i
Externí odkaz:
https://doaj.org/article/f27e7cd07390415aa81136f84f15d532
Publikováno v:
Communication & Society (Formerly Comunicación y Sociedad), Vol 37, Iss 3 (2024)
This study focuses on the impact of audiovisual fiction on trust in institutions, drawing on cultivation theory and narrative persuasion research. We test the effects of audiovisual representation of security institutions’ effectiveness in fighting
Externí odkaz:
https://doaj.org/article/5d9589402c634470b42a93ca9cf3b2d3
Publikováno v:
Journal of Integrated Care, 2023, Vol. 31, Issue 4, pp. 347-374.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JICA-08-2023-0064
Autor:
Ko, Youngjee, Kim, Hanyoung, Seo, Youngji, Han, Jeong-Yeob, Yoon, Hye Jin, Lee, Jongmin, Seo, Ja Kyung
Publikováno v:
Journal of Social Marketing, 2023, Vol. 13, Issue 4, pp. 490-509.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSOCM-09-2022-0185
Autor:
Ines Adornetti
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
Externí odkaz:
https://doaj.org/article/f7ae09cdd56d43b8b14d63d1fa1b51af
Autor:
Perina Siegenthaler, Andreas Fahr
Publikováno v:
European Journal of Health Communication (EJHC), Vol 4, Iss 3 (2023)
Research on health communication shows that audience involvement with media characters displayed in narratives represents a key mechanism that facilitates persuasive outcomes. This study analyses whether different narrative voices trigger identificat
Externí odkaz:
https://doaj.org/article/9d42ca2204dd4a5da509e3341066cab5
Autor:
Tim Wulf, Brigitte Naderer
Publikováno v:
Studies in Communication Sciences, Vol 22, Iss 1, Pp 233-250 (2022)
Advertising strategies are constantly changing and today, companies often take a position regarding current social topics in their advertis-ing messages. With two experimental studies using actual ads, we explore how people react to and learn from so
Externí odkaz:
https://doaj.org/article/86605874acee4bfe950d35120bbea9d6
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
Is narrative persuasion effective when promoting new behaviours in favour of the environment? Does this effectiveness vary depending on whether individuals are already thinking about changing? This paper has two main objectives: (1) to explore how in
Externí odkaz:
https://doaj.org/article/ace835c3cbe04b298871347810baf9a3
Autor:
Bauhn, Per, Tepe, Fatma Fulya
Publikováno v:
Interlitteraria. XXVII(2):248-260
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1122824