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Publikováno v:
Toegepaste Taalwetenschap in Artikelen, 66, pp. 101-112
Toegepaste Taalwetenschap in Artikelen, 66, 101-112
Toegepaste Taalwetenschap in Artikelen, 66, 101-112
Cultures differ from each other with respect to the relative importance they attach to certain values. Since values play an important role in advertising, it is interesting to study whether appealing to a value that is important in one culture, but n