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pro vyhledávání: '"N du Plessis N du Plessis"'
Publikováno v:
Communicare: Journal for Communication Studies in Africa. 26:44-58
The saying, beauty is in the eye of the beholder, is relevant in the use of attractive and crediblecelebrities in advertisements. A celebrity endorser is seen as a model who enjoys recognition fromthe public and who can be seen as an ubiquitous featu