Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Nükhet Harmancioǧlu"'
Publikováno v:
Journal of International Marketing. 28:40-58
Research contrasting the marketing strategies of foreign and domestic firms within local markets is scarce but is of critical importance to both types of firms. This research examines how intentional cannibalization (IC) functions in Western and Chin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::017b46fb9d00b9523c01cab9f1e9b590
https://doi.org/10.1177/1069031x19866832
https://doi.org/10.1177/1069031x19866832
