Zobrazeno 1 - 10
of 227
pro vyhledávání: '"Myron Gable"'
Publikováno v:
International Journal of Retail & Distribution Management. 38:879-893
PurposeThe purpose of this paper is to explain how buyers can more effectively and efficiently utilize technologies to improve their performance and to inform top executives in retail firms how these technologies can be used to improve the overall pe
Publikováno v:
International Journal of Retail & Distribution Management. 36:780-811
PurposeThe purpose of this paper is to determine the responses of women college students to discount stores and category killers in terms of the importance of seven‐store characteristics as well as their expectations for these attributes. Another p
Publikováno v:
International Journal of Retail & Distribution Management. 36:32-49
PurposeThis paper sets out to determine the benefits offered to customers and activities taken by retailers, whether or not they have formal customer loyalty programs, whether there are differences in the benefits/activities of retailers with and wit
Publikováno v:
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170459
It was hypothesized that work related commitments (organizational commitment, job commitment, and career commitment) are positively related to personal well-being (as measured by affective symptoms, self-esteem, general life satisfaction, and overall
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa515e8e7902c1d73af5fa41ad368bb1
https://doi.org/10.1007/978-3-319-17046-6_106
https://doi.org/10.1007/978-3-319-17046-6_106
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 15:217-225
This study replicates the work of Gable, Fiorito and Topol (1994) that examined the status of women in managerial ranks of department store organizations. Women now constitute 67% of all lower-level management positions, approximately 45% of middle-l
Publikováno v:
Journal of Marketing Education. 22:120-128
This article reports on a survey of academics with respect to teaching advertising in the first retailing course. Most respondents cover methods of budgeting advertising as part of the course. Furthermore, they report on both the methods they recomme
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 9:41-67
Retailers have sought measures of performance that go beyond the traditional. This article reports on the application of the balanced scorecard. We summarize efforts to go beyond traditional measures in retailing and conduct a study to test their val
Publikováno v:
Journal of Services Marketing. 10:18-32
While numerous classifications have been proposed to differentiate goods from services, equivalent research on classification systems that could be used both for goods and services has not been explored. Today, in many instances, consumers can select
Publikováno v:
Journal of Business and Psychology. 11:63-71
This paper demonstrates that the positiveness and negativeness of letters of acceptance and rejection from companies have an impact on company image, self-concept of recipient, and reported future intentions of potential recruits. The implication for
Publikováno v:
Journal of Retailing and Consumer Services. 2:211-221
The main purpose of the present research is to compare the impact of exogenous and endogenous market entry barriers in the retail setting. To clarify this issue, potential reactions by existing retailers to prospective competitors are studied. The re