Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Myounghee Shin"'
Autor:
Heebok Lee, Myounghee Shin
Publikováno v:
The Journal of the Korea Contents Association. 15:469-478
With several problems being pointed out with the rapid growth of online advertising markets, false, exaggerated or sensational advertisements are increasing. Particularly, the sensational appeal of online advertising is placed in the blind spot of de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb81bc73a0cb32538b64cee01028da17
https://doi.org/10.5392/jkca.2015.15.04.469
https://doi.org/10.5392/jkca.2015.15.04.469
Publikováno v:
journal of consumer policy studies. 46:1-28
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d00c8d305d77db33731eaf2bb29f0780
https://doi.org/10.15723/jcps.46.1.201504.1
https://doi.org/10.15723/jcps.46.1.201504.1
Autor:
Myounghee Shin, Cha You Cheol
Publikováno v:
Journal of Practical Research in Advertising and Public Relations. 8:65-84
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a85127f42571c36cbe329435692b8ee
https://doi.org/10.21331/jprapr.2015.8.1.003
https://doi.org/10.21331/jprapr.2015.8.1.003
Publikováno v:
The Journal of the Korea Contents Association. 14:30-39
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::044849f713fe966b018953f6c7da0eae
https://doi.org/10.5392/jkca.2014.14.01.030
https://doi.org/10.5392/jkca.2014.14.01.030
Publikováno v:
Journal of Practical Research in Advertising and Public Relations. 6:150-169
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b6baa456e8fa0b0ee9f10ca15cdcd13
https://doi.org/10.21331/jprapr.2013.6.1.007
https://doi.org/10.21331/jprapr.2013.6.1.007
Autor:
Myounghee Shin, Lee Heebok
Publikováno v:
Journal of Public Relations. 14:78-101
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::984f9f9c2f5693089693e4c6da72ac91
https://doi.org/10.15814/jpr.2010.14.4.78
https://doi.org/10.15814/jpr.2010.14.4.78
Autor:
Heebok Lee, Myounghee Shin
Publikováno v:
The Journal of the Korea Contents Association. 10:187-197
This study compares the national telecom commercials during the World Cup in order to investigate the communication effects of sponsorship and ambush advertising. It conducts KTF and SKT advertising in 2006 as empirical study for exploring the commun
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6fc20d24d8334c34f2228fbb6051efbf
https://doi.org/10.5392/jkca.2010.10.7.187
https://doi.org/10.5392/jkca.2010.10.7.187
Publikováno v:
Journal of Social Science. 34:167-195
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54c7287e7d1f152371c2e3e9ffa5b861
https://doi.org/10.15820/khjss.2008.34.1.007
https://doi.org/10.15820/khjss.2008.34.1.007