Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Mykhailo Oklander"'
Publikováno v:
Marketing i Menedžment Innovacij, Vol 15, Iss 1, Pp 1-28 (2024)
This article shows the impact of the war on small and medium-sized businesses in Ukraine during the full-scale invasion of the Russian Federation, which started on February 24, 2022, and ended in September 2023. The object of the study is small and m
Externí odkaz:
https://doaj.org/article/4ef1f4be18f849e59d21803ebd68acc6
Autor:
Mykhailo Oklander, Oksana Yashkina, Оlena Chukurna, Tatiana Oklander, Аnastasia Pandas, Larysa Radkevych, Viktoriia Sinkovska
Publikováno v:
Journal of Information Technology Management, Vol 15, Iss 1, Pp 1-13 (2023)
Management of innovation processes is one of the functions of local governments and, therefore, they should be the initiators and moderators of communication between research organizations and enterprises. The program formation of agglomeration innov
Externí odkaz:
https://doaj.org/article/fc002e7ece7e4dec9ff5571c05a6394a
Autor:
Mykhailo Oklander, Alevtyna Kudina
Publikováno v:
Baltic Journal of Economic Studies, Vol 7, Iss 2, Pp 179-187 (2021)
The article’s purpose is to substantiate scientific and applied recommendations for the using of modern digital marketing tools to promote fashion brands. The subject of research is the theoretical foundations of the formation and operation of a sy
Externí odkaz:
https://doaj.org/article/da3a38f8be3e4f85aecd2c9cffb1b177
Autor:
Mykyta Haidaienko, Mykhailo Oklander
Publikováno v:
Marketing and Digital Technologies. 5:74-100
Aim of the article. The purpose of the article is to substantiate the scientific, methodological and practical provisions for the use of omnichannel marketing tools in the political sphere. Achieving the goal of the work necessitated the solution of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87bd32077bc828b04df23e4aa1ab21f2
https://doi.org/10.15276/mdt.5.1.2021.5
https://doi.org/10.15276/mdt.5.1.2021.5
Autor:
Mykhailo Oklander
Publikováno v:
Marketing and Digital Technologies. 4:62-70
The aim of the article. The purpose of the article is to form evidence that marketing is an economic science. The results of the analyses. Marketing is an economic science that studies the problem of sales in the capital cycle, ie the issue associate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de4bef6f2b97735a97db35dbcc9539d4
https://doi.org/10.15276/mdt.4.4.2020.4
https://doi.org/10.15276/mdt.4.4.2020.4
Publikováno v:
Eastern-European Journal of Enterprise Technologies, Vol 5, Iss 3 (101), Pp 57-69 (2019)
A scientific-methodological approach to selecting a route with a minimal projected number of road accidents among several possible routes that connect the points of departure and destination has been proposed, which is based on three steps: the first
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cd0c26dd23d89b2939f5bdbe158a4627
http://journals.uran.ua/eejet/article/view/181612
http://journals.uran.ua/eejet/article/view/181612
Autor:
Diana Diianova, Mykhailo Oklander
Publikováno v:
Marketing and Digital Technologies. 3:68-80
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::085ee90e2055e55974d55184fc82996f
https://doi.org/10.15276/mdt.3.3.2019.7
https://doi.org/10.15276/mdt.3.3.2019.7
Publikováno v:
Studies of Applied Economics. 38
The article proposes a methodical approach for taking into account the information component when prices are set for the production of machine-building enterprises. It is proposed to form the price of the finished product of machine-building enterpri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e3c4192caead67c498be9e9a04ad778
https://doi.org/10.25115/eea.v38i4.4009
https://doi.org/10.25115/eea.v38i4.4009
Autor:
Tatyana Oklander, Mykhailo Oklander
Publikováno v:
PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY.
The article considers the stages of origin and development of outsourcing, its theoretical foundations. The types of outsourcing and functions that are most often transferred to third-party specialized organizations are highlighted. The objective rea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::936fdd9c56cb562cc6b2d5548f2d0350
https://doi.org/10.32782/2520-2200/2021-4-13
https://doi.org/10.32782/2520-2200/2021-4-13
Publikováno v:
Eastern-European Journal of Enterprise Technologies. 5:80-91
The main technological innovations in digital marketing as a specific form of marketing under conditions of the informatization of society have been examined. It has been substantiated that the principal direction of digital marketing is the personal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3418a9d13cead7fa652621694510fe6d
https://doi.org/10.15587/1729-4061.2018.143956
https://doi.org/10.15587/1729-4061.2018.143956