Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Mya Pronschinske Groza"'
Publikováno v:
Journal of Marketing Education. 44:72-84
Increasingly, professional sales programs receive financial support from company sponsors in exchange for varying types of branding and recruiting opportunities. This study builds on the literature regarding employer branding and talent acquisition b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::920bcedebb7e60936ea20ee14c9ed361
https://doi.org/10.1177/02734753211028641
https://doi.org/10.1177/02734753211028641
Publikováno v:
Journal of Business Research. 117:432-442
Compared with their male counterparts, female entrepreneurs receive a disproportionately small amount of funding. One frequently cited reason for this disparity is the lack of female representation in the entrepreneurial funding decision-making proce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a5212fc9c887a8f373a5332bc47d8e7
https://doi.org/10.1016/j.jbusres.2020.06.013
https://doi.org/10.1016/j.jbusres.2020.06.013
Autor:
Mark D. Groza, Mya Pronschinske Groza
Publikováno v:
Journal of Business Research. 89:37-46
Salesperson knowledge is an important factor leading to sales performance. Extant literature, however, is silent on the impact of a specific sub-dimension of knowledge—namely, regulatory knowledge or a salesperson's understanding of his or her indu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8c1d1781263f39b65899b4c2751947eb
https://doi.org/10.1016/j.jbusres.2018.04.005
https://doi.org/10.1016/j.jbusres.2018.04.005
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Many large and small scale sport events worldwide are successful thanks in large part to volunteers. These unsung, unpaid heroes are essential to the survival of such events. However, event organizers are challenged with recruiting and retaining volu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7c40219e2b1606df28dcae81c0928af
https://doi.org/10.1007/978-3-319-45596-9_193
https://doi.org/10.1007/978-3-319-45596-9_193
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
Crowdfunding is a phenomenon in which entrepreneurs are able to garner financial backing for ideas from a nontraditional source. Entrepreneurs are no longer confined to seeking financing from large banks and (or) angel investors (i.e., venture capita
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::782be91791c3ada3d05d1407d4d264ea
https://doi.org/10.1007/978-3-319-26647-3_71
https://doi.org/10.1007/978-3-319-26647-3_71
Autor:
Mya Pronschinske Groza
Publikováno v:
Marketing Challenges in a Turbulent Business Environment ISBN: 9783319194271
Since Solomon’s (1986) seminal work addressing surrogate consumers as a missing link in the consumption chain, consumers have continued to actively pay for the services of an agent “to filter information, weight options, make recommendations, and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::974b7a2dc7aec371d72cd23f75795ab4
https://doi.org/10.1007/978-3-319-19428-8_140
https://doi.org/10.1007/978-3-319-19428-8_140
Publikováno v:
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
With the ever growing reliance on the Internet as a critical source of consumer information, there have been calls to continue to explore the impact of digital information on consumer choice and decision-making. The research fulfills the call in part
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::883b0603e5f3bc72ff8d073193afb818
https://doi.org/10.1007/978-3-319-11815-4_134
https://doi.org/10.1007/978-3-319-11815-4_134