THE INFLUENCE OF HEDONIC MOTIVATION, INFLUENCER MARKETING ON PURCHASE DECISION WITH FOMO (FEAR OF MISSING OUT) AS MEDIATION.

Autor: Mahmud, Darilsyah, Heryanto, Firman Nur, Muzaki, Helmy, Mustikasari, Faranita

Publikováno v: International Journal of Professional Business Review (JPBReview); 2023, Vol. 8 Issue 11, p1-29, 29p