Expanding the boundary of brand extensions through brand relationship quality

Autor: Esra Arikan, Cengiz Yilmaz, Muzaffer Bodur

Publikováno v: Journal of Business Economics and Management, Vol 17, Iss 6 (2016)

Research on brand extensions identifies the concept of perceived fit as the prime determinant of success. Yet, it is not difficult to find examples of brands that have been extended successfully into “perceptually distant” domains. In an attempt

Externí odkaz: https://doaj.org/article/0035b9575f694e29b422ac022aa96641

How does innovativeness yield superior firm performance? The role of marketing effectiveness

Autor: Muzaffer Bodur, Güven Alpay, Pınar Büyükbalci, Cengiz Yilmaz

Publikováno v: Innovation. 14:107-128

This paper examines the role of marketing effectiveness in the relationship between innovativeness dimensions (e.g., product, market, process, strategic, and behavioral innovativeness) and firm performance. Data were collected via structured question

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b3ef419103d8fa3a111ae9d5397d66b4
https://doi.org/10.5172/impp.2012.14.1.107

Performance implications of institutionalization process in family-owned businesses: Evidence from an emerging economy

Autor: Muzaffer Bodur, Saadet Çetinkaya, Laçin Arıkan, Cengiz Yilmaz, Güven Alpay

Publikováno v: Journal of World Business. 43:435-448

This paper attempts to understand the role of two highly relevant founder family characteristics, harmony among family members and the degree of democratization in decision-making, in the institutionalization and adaptive capability development proce

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fe3491f330ef9264516b152336ddc5a4
https://doi.org/10.1016/j.jwb.2008.03.006

Cultural and leadership predictors of corporate social responsibility values of top management: a GLOBE study of 15 countries

Autor: Robert J. House, Roberto Gonzalez Duarte, V. M. Thomas, Jun Liu, Betania Tanure, P.L. Koopman, Hayat Kabasakal, Narda R. Quigley, Annebel H. B. De Hoogh, Mikhail Grachev, Nathan T. Washburn, Mary F. Sully de Luque, Rosemary R. Dzuvichu, Nancy Papalexandris, Ping Ping Fu, Kuen Yung Jone, Muzaffer Bodur, Almarie E. Munley, T. K. Peng, Bolanle Adetoun, Peter W. Dorfman, Angel Barrasa, Peter T. van den Berg, Johannes Steyrer, Celeste P.M. Wilderom, Idil V. Evcimen, Mariya Bobina, Boris Martinez, Leonel Prieto, Jon P. Howell, Edvard Konrad, Francisco Gil Rodríguez, James Rajasekar, Henk Thierry, Rainhart Lang, Vipin Gupta, Deanne N. Den Hartog, David A. Waldman, Sukhendu Debbarma, Yi Jung Chen, Cheng Chen Lin

Publikováno v: Journal of International Business Studies, 37, 823-837. Palgrave Macmillan Ltd.
Waldman, D A, Sully De Luque, M, Washburn, N, House, R J, de Hoogh, A H B & Koopman, P L 2006, ' Cultural and leadership predictors of corporate social responsibility values of top management: A GLOBE study of 15 countries ', Journal of International Business Studies, vol. 37, pp. 823-837 . https://doi.org/10.1057/palgrave.jibs.8400230
Journal of International business studies, 37(6), 823-837. Palgrave Macmillan

This paper examines cultural and leadership variables associated with corporate social responsibility values that managers apply to their decision-making. In this longitudinal study, we analyze data from 561 firms located in 15 countries on five cont

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f05ae8dc8aa7337566d2f38149f80aa1
https://doi.org/10.1057/palgrave.jibs.8400230

Comparing board-level governance at MNEs and local firms: lessons from Turkey

Autor: Muzaffer Bodur, Güven Alpay, Hakan Ener, Cem Talug

Publikováno v: Journal of International Management. 11:67-86

Multinational enterprises (MNEs) have been the subject of academic research from a variety of perspectives. However, the question of whether and how MNEs differ from local businesses in terms of their corporate governance mechanisms concerning the wa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2e54781b4098a38a7cef0c406df7cc23
https://doi.org/10.1016/j.intman.2004.11.005