Výsledky vyhledávání - "Musyimi Peris Mueni"

Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya

Autor: Musyimi Peris Mueni, Robert Onyango, Wambui E. Ng’ang’a, Julie Makomere

Publikováno v: International Journal of Multidisciplinary and Current Research. 6

Universally Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on overall performance of fast food restaurants. In this regard the study was designed to assess the moderating role o

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2d58aa5816651d51db60e518f90322f2
https://doi.org/10.14741/ijmcr/v.6.5.19

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