Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Murtha, Brian R."'
Publikováno v:
Journal of Marketing, 2018 Jan 01. 82(1), 74-92.
Externí odkaz:
https://www.jstor.org/stable/44878278
Autor:
Kashyap, Vishal, Murtha, Brian R.
Publikováno v:
Journal of Marketing, 2017 May 01. 81(3), 130-153.
Externí odkaz:
https://www.jstor.org/stable/44879019
Autor:
Challagalla, Goutam1 (AUTHOR) gnc@gatech.edu, Murtha, Brian R.2 (AUTHOR) brian.murtha@uky.edu, Jaworski, Bernard3 (AUTHOR) bernard.jaworski@cgu.edu
Publikováno v:
Journal of Marketing. Jul2014, Vol. 78 Issue 4, p4-20. 17p. 1 Diagram, 4 Charts.
Publikováno v:
In Journal of Business Research September 2014 67(9):1870-1876
Autor:
Murtha, Brian R.
Publikováno v:
In Organizational Behavior and Human Decision Processes January 2013 120(1):62-72
Publikováno v:
Management Science, 2011 Sep 01. 57(9), 1580-1593.
Externí odkaz:
http://dx.doi.org/10.1287/mnsc.1100.1298
Publikováno v:
Journal of Marketing, 2011 Jan 01. 75(1), 78-95.
Externí odkaz:
http://dx.doi.org/10.1509/jmkg.75.1.78
Publikováno v:
Journal of Marketing; Jan2018, Vol. 82 Issue 1, p74-92, 19p, 1 Diagram, 5 Charts, 2 Graphs
Publikováno v:
GfK-Marketing Intelligence Review; May2012, Vol. 4 Issue 1, p24-31, 8p