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The traditional public relations manager is usually responsible for maintaining and enhancing the reputation of the organization among key publics. While the principal focus of this effort is on support publics, it is quite clearly recognized that an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dffba71db01ed04a2b2c1b69b68bfe39
Autor:
AGARAJ, XHILIOLA, MURATI, MERITA
Publikováno v:
Marketing & Management Sciences - Proceedings of the International Conference on Icmms 2008; 2010, p213-219, 7p