Zobrazeno 1 - 10
of 67
pro vyhledávání: '"Murali K. Mantrala"'
Publikováno v:
International Journal of Research in Marketing. 39:619-638
The authors propose that the current trends and developments in the international marketplace call for a new theoretical concept-based approach to inform and guide cross-border marketing strategy. Specifically, the authors label this approach marketi
Publikováno v:
Journal of Retailing. 98:133-151
This paper uses investment portfolio theory to determine budget allocation in paid online search advertising. The approach focuses on risk-adjusted performance and favors diversified portfolios of unrelated or negatively correlated keywords. An empir
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83e46e48513369fc718d1bb3a7309994
https://ueaeprints.uea.ac.uk/id/eprint/84064/
https://ueaeprints.uea.ac.uk/id/eprint/84064/
Publikováno v:
European Journal of Marketing. 55:363-384
Purpose This paper aims to systematically investigate the direct and indirect effects of four types of support – peer instrumental support, peer emotional support, platform business support and platform communication support – on seller trade vol
Publikováno v:
International Journal of Advertising. 40:272-291
Social commerce has gained substantial attention from both academics and practitioners. Many studies aim to understand consumer behavior in social commerce. However, little attempt has been made to...
Publikováno v:
Journal of Retailing. 95:42-56
Two-way asymmetric information frequently hampers performances of manufacturer-retailer distribution channel members. Typically, the manufacturer is better informed about the quality of his product than the retailer while the latter knows more about
Autor:
Murali K. Mantrala, Divya Anand
Publikováno v:
Journal of Banking and Financial Technology. 3:19-31
The revolutionary changes brought by fintech entrants (“Fintechs”) in the financial services sector has caused severe turbulence in the operational and service activities of the incumbent ‘traditional’ banking organizations (“Banks”). Pri
Publikováno v:
The American Behavioral Scientist
The COVID-19 outbreak began in December 2019 and soon became a global pandemic, resulting in major public health consequences for countries across the world. As the COVID-19 outbreak evolved, individuals were challenged to understand the risk of COVI
Publikováno v:
Handbook of Research on Retailing. :411-434
Autor:
Vamsi K. Kanuri, Murali K. Mantrala
Publikováno v:
Handbook of Marketing Analytics. :324-370