The Benefits and Challenges of Collaborating with User Communities

Autor: Antorini, Yun Mi, Muñiz, Albert M.

Publikováno v: Research Technology Management, 2013 May 01. 56(3), 21-28.

Externí odkaz: http://www.jstor.org/stable/43238549

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

Autor: Diamond, Nina, Sherry, John F., Muñiz, Albert M., McGrath, Mary Ann, Kozinets, Robert V., Borghini, Stefania

Publikováno v: Journal of Marketing, 2009 May 01. 73(3), 118-134.

Externí odkaz: https://www.jstor.org/stable/20619026

Vigilante Marketing and Consumer-Created Communications

Autor: Muñiz,, Albert M., Schau, Hope Jensen

Publikováno v: Journal of Advertising, 2007 Oct 01. 36(3), 35-50.

Externí odkaz: https://www.jstor.org/stable/20460795

Collaborating With Customer Communities:Lessons From the Lego Group

Autor: Antorini, Yun Mi, Muniz, Albert M., Askildsen, Tormod

Publikováno v: Antorini, Y M, Muniz, A M & Askildsen, T 2012, ' Collaborating With Customer Communities : Lessons From the Lego Group ', MIT Sloan Management Review, vol. 53, no. 3, pp. 73-79 .

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pure_au_____::ca9a70c3426358e9e5acbc513c8878cb
https://pure.au.dk/portal/da/publications/collaborating-with-customer-communities(83befc6d-b3ec-4aa8-90d0-9e8c0ef54e61).html

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