Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Munirah Khamarudin"'
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 5 (2024)
This study aims to conduct a comprehensive bibliometric analysis of brand equity research from 1993 to 2023, focusing on identifying influential publications, authors, journals, theoretical models, thematic evolution, and potential research gaps. The
Externí odkaz:
https://doaj.org/article/2688e38614a0411ebd2dbae542ba5b05
This chapter sneaks a glance over five decades of Malaysian experience in nurturing and commodifying the halal industry. The assessment is made possible via the application of the industry value chain (IVC) approach. IVC shows that firms with the abi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4835bf44994f02b8ca72e9b7b12c20a
https://doi.org/10.1108/978-1-80043-806-420211010
https://doi.org/10.1108/978-1-80043-806-420211010
The Malaysian oil palm has seen steady progress. Started in Malaysia as an ornamental plant, it has turned into a huge industry. Oil palm production has yielded unlimited economic profits and is currently an emerging Malaysian economic sector. Malays
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c7738c2c62dec57fc85893e9211f3b0
https://doi.org/10.1108/978-1-80043-806-420211008
https://doi.org/10.1108/978-1-80043-806-420211008
Publikováno v:
British Food Journal. 121:199-217
Purpose Religion as a cultural element has the potential to drive a strong boycott campaign. Previous studies acknowledge the role of religion in consumer boycotts yet did not investigate its role in influencing the very core of consumers’ motivati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::950a78391d2a41e9fb39645a24a786b9
https://doi.org/10.1108/bfj-02-2018-0118
https://doi.org/10.1108/bfj-02-2018-0118