Výsledky vyhledávání - "Mukherjee, Atmadeep"

Akademický článek

Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions

Autor: Mukherjee, Atmadeep, Burton, Scot, Smith, Ronn J., Iyer, Pramod

Publikováno v: In Journal of Retailing December 2024 100(4):549-564

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Akademický článek

The retailer’s puzzle: influencer opinions and consumer-generated information

Autor: Mukherjee, Atmadeep, Mukherjee, Amaradri, Iyer, Pramod, Smith, Ronn J.

Publikováno v: Journal of Consumer Marketing, 2022, Vol. 39, Issue 7, pp. 756-768.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JCM-09-2020-4143

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Akademický článek

Imperfect produce: retailer actions and service outcomes

Autor: Mukherjee, Atmadeep, Mukherjee, Amaradri, Iyer, Pramod

Publikováno v: Journal of Services Marketing, 2021, Vol. 35, Issue 8, pp. 1061-1072.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JSM-11-2020-0444

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Akademický článek

Relationship between retailers’ return policies and consumer ratings

Autor: Rokonuzzaman, Md, Mukherjee, Atmadeep, Iyer, Pramod, Mukherjee, Amaradri

Publikováno v: Journal of Services Marketing, 2020, Vol. 34, Issue 5, pp. 621-633.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JSM-09-2019-0340

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Conference

HOW ANXIETY AFFECTS CONSUMER RESPONSES TO STIMULUS ATYPICALITY IN A MENU DESIGN CONTEXT.

Autor: Ketron, Seth¹ seth.ketron@unt.edu, Mukherjee, Atmadeep², Mukherjee, Amaradri³, Iyer, Pramod⁴

Publikováno v: AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p377-378. 2p.

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Conference

I Like to Choose: Effects of Customized Sales Offer and Internal Reference Price on Purchase Evaluations.

Autor: Mukherjee, Atmadeep¹ amukherjee2@walton.uark.edu, Mukherjee, Amaradri², Smith, Ronn J.¹

Publikováno v: AMA Winter Academic Conference Proceedings. 2018, Vol. 29, pA-19-A-20. 2p.

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Conference

Too Much to Digest: How Product Attribute Information and Choice Influence Shopping Intention.

Autor: Mukherjee, Atmadeep¹, Smith, Ronn J.¹, Mukherjee, Amaradri²

Publikováno v: Society for Marketing Advances Proceedings. Nov2017, p345-346. 2p.

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Conference

Can't Wait: Effects of Temporal Delay and Discount Sizes on Purchase Intentions.

Autor: Mukherjee, Atmadeep¹ am056@uark.edu

Publikováno v: AMA Summer Academic Conference Proceedings. 2016, Vol. 27, pC-47-C-48. 2p.

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Conference

Services Marketing: Service Providers and the Consumer Purchase Decision Process: How Does It Fit? Exploring the Relationship Between Customer Ratings, Retailers' Return Policy, Pricing Strategies, and Customer Purchase Intentions.

Autor: Rokonuzzaman, Md¹ rokonuzm@uwec.edu, Mukherjee, Atmadeep², Iyer, Pramod³, Mukherjee, Amaradri⁴

Publikováno v: AMA Summer Academic Conference Proceedings. 2018, Vol. 29, pSM-11-SM-11. 1p.

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