Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Muhammad Shahzeb Fayyaz"'
Autor:
Khalil Hussain, Muhammad Shahzeb Fayyaz, Amjad Shamim, Amir Zaib Abbasi, Sana Jawed Malik, Muhammad Farrukh Abid
Publikováno v:
Journal of Islamic Marketing.
Purpose This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the consumer’s attitude toward halal cosmetics. Important predicto
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4eba7d361f3c77371cc65f6a108d6cb5
https://doi.org/10.1108/jima-08-2022-0210
https://doi.org/10.1108/jima-08-2022-0210
Autor:
Amir Zaib Abbasi, Muhammad Shahzeb Fayyaz, Ding Hooi Ting, Maira Munir, Shahid Bashir, Chun Zhang
Publikováno v:
Asia-Pacific Journal of Business Administration. 15:46-71
PurposeThis study investigates the moderating role of complaint handling between ideological incompatibility, symbolic incongruity, negative past experience and corporate social irresponsibility on brand hate.Design/methodology/approachThe study empl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b08dd54e31c5730f12e7a5c9790c2e0
https://doi.org/10.1108/apjba-06-2021-0246
https://doi.org/10.1108/apjba-06-2021-0246
Autor:
Ding Hooi Ting, Umair Rehman, Ramsha Fatima, Muhammad Umair Shah, Muhammad Shahzeb Fayyaz, Amir Zaib Abbasi
Publikováno v:
Data Technologies and Applications. 56:223-246
PurposePlaying video gaming is one of the most popular forms of leisure activities. This study looks into a specific video game genre, under the category of Multiplayer Online Battle Arena (MOBA) games. The purpose of this research is to investigate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8802a5a812bf275b0f51b00349d3c5cc
https://doi.org/10.1108/dta-02-2021-0055
https://doi.org/10.1108/dta-02-2021-0055
Publikováno v:
Lecture Notes in Computer Science ISBN: 9783030226015
HCI (30)
HCI (30)
This study aims to empirically investigate a conceptual model that is nested in a behaviorism paradigm. The model posits that consumer videogame engagement is triggered through the playful-consumption experience of a digital game. To validate the mod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e03a50b98e177705b065bcdf29601ba
https://doi.org/10.1007/978-3-030-22602-2_8
https://doi.org/10.1007/978-3-030-22602-2_8
Publikováno v:
Serious Games ISBN: 9783030027612
JCSG
JCSG
The present study intends to develop a conceptual model predicting videogame consumers’ observational learning that is initiated through the playful-consumption experience of a digital game. To meet this objective, authors employed the hedonic theo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b7b887fc0507003c6918a14a639d8611
https://doi.org/10.1007/978-3-030-02762-9_16
https://doi.org/10.1007/978-3-030-02762-9_16
Publikováno v:
SHS Web of Conferences, Vol 56, p 01002 (2018)
This paper intends to examine the gender differences on the engagement states of consumer videogame engagement through comparing the male group vs. female group. To meet this objective, the authors aim to utilize the causal-comparative study to analy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::72bace7104e18a30ac65935128940fee
https://doaj.org/article/493737fb244e4bcbb66d7267092602f0
https://doaj.org/article/493737fb244e4bcbb66d7267092602f0
Since a brand launch costs heavily, so it‟s better to opt for brand extensions that are considered strategically more useful. The consumers have a certain perception regarding the brand name and its image; hence knowledge of consumer‟s attitude t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2add57c457cadb03bbc0073e8f7689d4