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pro vyhledávání: '"Muhammad Faiz Ahmad Mizan"'
Autor:
Norman Mohd Saleh, Muhammad Faiz Ahmad Mizan, Mohammad Syazwan Jamaludin, Maizatulakma Abdullah, Mohamat Sabri Hassan, Romlah Jaffar, Zaleha Abdul Shukor
Publikováno v:
Business Perspectives and Research. :227853372210773
This study provides a narrative view of the cooperative activism concept. Mutual incentives theory suggests a typology of activism: true believers, supporters’ club, loyal customers, and free riders. Insights from focus group discussions suggest th