Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Muhamad Shahrin"'
Publikováno v:
European Journal of Business and Management Research. 7:313-319
Covid-19 pandemic had changed the dynamic of brand building landscape and social enterprise requires a new way to build their brand. This study contributes to the advent of digital brand storytelling in marketing and brand building. Digital brand sto
Publikováno v:
Asian Academy of Management Journal. 24:1-15