Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Muchsin Saggaff Shihab"'
Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce?
Autor:
Iisnawati Iisnawati, Taufiq Marwa, Muchsin Saggaff Shihab, Yuliani Yuliani, Dessy Yunita, Islahuddin Daud
Publikováno v:
Jurnal Manajemen Dan Kewirausahaan, Vol 11, Iss 1, Pp 12-19 (2023)
Augmented reality in e-commerce has become the latest trend in the world of online shopping. The purpose of this study is to empirically prove the influence of perceived of usefulness and the perceived ease of use towards behavioral intentions throug
Externí odkaz:
https://doaj.org/article/6625fbb8fa324590a4ffd16ee593d3f7
Publikováno v:
AMAR (Andalas Management Review), Vol 4, Iss 2 (2020)
Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas layanan terhadap keputusan konsumen corporate dalam menggunakan tv berlangganan MNC Vision di kota Palembang. Populasi dalam penelitian ini adalah seluruh pelan
Externí odkaz:
https://doaj.org/article/909262d3226740e9a68176d6058f4101
Publikováno v:
AMAR (Andalas Management Review), Vol 4, Iss 2 (2020)
Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser, online advertising dan word of mouth terhadap minat beli konsumen pada e-commerce Tokopedia. Populasi dalam penelitian ini adalah masyarakat Indonesia pengguna media sosial Instag
Externí odkaz:
https://doaj.org/article/c48d526c743f4c53b0ef0e731446c159
Publikováno v:
Jurnal Manajemen, Vol 24, Iss 1, Pp 124-138 (2020)
Internet technology has been utilized in many sectors of business including in the film industry. People are using internet technology to replace the newspaper and television and also creating a new platform (computer, cellular phone and other types
Externí odkaz:
https://doaj.org/article/ead6a30adda84497bf8e20326fefb683
Publikováno v:
Asean International Journal of Business. 2:26-34
This paper seeks to examine the role of attitude towards green product on the relationship between environmental knowledge and green brand image for green repurchase intention. The research method used is quantitative descriptive research with Struct
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e2dc325723e6df3df068a5a7bc1c51f
https://doi.org/10.54099/aijb.v2i1.452
https://doi.org/10.54099/aijb.v2i1.452
Publikováno v:
International research journal of management, IT and social sciences. 9:375-385
This study aims to measure the effect of E-CRM on customer loyalty through customer satisfaction in 2021 by testing the variables of E-CRM, customer satisfaction, and customer loyalty using BNI Direct. The sample taken in this study amounted to 100 c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f29b8103124a833c12fdd719faee4940
https://doi.org/10.21744/irjmis.v9n3.2089
https://doi.org/10.21744/irjmis.v9n3.2089
Publikováno v:
International journal of humanities, literature & arts. 5:5-10
This study aimed to determine the effect of price perception and sales promotion on the purchase decision of Pertamax Turbo in the city of Palembang. The population in this study were all consumers who purchased Pertamax Turbo in Palembang in the 202
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::673f991ab74d949998fdb792b4c95178
https://doi.org/10.21744/ijhla.v5n1.1810
https://doi.org/10.21744/ijhla.v5n1.1810
Publikováno v:
Coopetition : Jurnal Ilmiah Manajemen. 12:431-446
This Study aims to find out and analyse the influence of electronic word of mouth (E-Wom) and celebrity endorsement on consumer buying interest in Zalora e-commerce with brand image as a meditating variable. This is an explanatory research. The popul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e94113b19d5cb456e9d18b7bdaf05f7
https://doi.org/10.32670/coopetition.v12i3.627
https://doi.org/10.32670/coopetition.v12i3.627
Publikováno v:
International Journal of Management and Humanities. 5:6-13
The purpose of this study is to analyze the effect of e-marketing through online media pada akun Instagram @musicoolpertamina, mobile applications Musicool Promo Official, websites www.musicoolpromo.com, and youtube account pertamina used by PT. Pert
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::252bee4c0755b2f5484a8ea37f7da3b5
https://doi.org/10.35940/ijmh.e1213.015521
https://doi.org/10.35940/ijmh.e1213.015521
Autor:
Bambang Sukma Wijaya, Sheila Ayu Wijaya, Annie Sugandi, Muchsin Saggaff Shihab, Dudi Rudianto
Publikováno v:
Humanities & Social Sciences Reviews. 8:984-998
Purpose of the study: This study aims at analyzing the role of shelf-space and display in stimulating impulse buying. Further, this study also covers the comparison between all shelf positions (regular-shelf, Chiller, and wings-rack) to get insights
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa437c2888d54f0577875f890bd3b6fb
https://doi.org/10.18510/hssr.2020.8495
https://doi.org/10.18510/hssr.2020.8495