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Publikováno v:
International Journal of Bank Marketing. 33:23-40
Purpose – The purpose of this paper is to examine the impact of PAKSERV measures on customer satisfaction and loyalty in the Malaysian Islamic banking context. Design/methodology/approach – The dimensionality of the PAKSERV scale is examined with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af9f2627366e35bd96167f182f5fa7b6
https://doi.org/10.1108/ijbm-08-2013-0084
https://doi.org/10.1108/ijbm-08-2013-0084
