Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Mousumi Bose Godbole"'
Publikováno v:
Psychology & Marketing. 33:747-760
The authors examine the effects of negatively valenced emotional expressions (NVEE; e.g., intense language, all caps, exclamation points, emoticons) in online reviews and reveal important boundary conditions for their effects. Specifically, Study 1 s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f77a7413ab3439e33fcba786236210f8
https://doi.org/10.1002/mar.20914
https://doi.org/10.1002/mar.20914
Publikováno v:
European Journal of Marketing. 48:2-24
Purpose– For centuries, gratitude has represented an integral component of social relationships, yet it remains relatively overlooked by marketing scholars in the study of commercial relationships. The purpose of this paper is to demonstrate how gr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e34f54337ec680567d0df7fae1b676c1
https://doi.org/10.1108/ejm-08-2009-0355
https://doi.org/10.1108/ejm-08-2009-0355
Publikováno v:
Journal of Marketing Theory and Practice. 22:103-114
The current research examines the influence of mortality focus on the effectiveness of guilt advertising via two experiments. Mortality focus and type of guilt advertising appeal interacted such that directing the focus of mortality on one's own deat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8779b88febb457e021d8324f1f5ad597
https://doi.org/10.2753/mtp1069-6679220107
https://doi.org/10.2753/mtp1069-6679220107
Publikováno v:
Journal of Marketing Theory and Practice. 21:351-370
Through two experiments, we confirm that environmental primes promote both the quantity and quality of consumer creativity. More importantly, primes interact with mood, gender, and expectations of performance feedback. Study 1 revealed an interaction
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9076a526696f8750a55aa4746dab7ad6
https://doi.org/10.2753/mtp1069-6679210401
https://doi.org/10.2753/mtp1069-6679210401
Autor:
Mousumi Bose Godbole, Lei Ye
Publikováno v:
Journal of International Consumer Marketing. 25:219-233
Extant consumer behavior research has alluded to consumer learning; however, little research exists regarding situated learning and its antecedents with respect to stressful service experiences. Through this research, we qualitatively and quantitativ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6aebcc5e2223d0d86b01dc9f6498d15e
https://doi.org/10.1080/08961530.2013.803897
https://doi.org/10.1080/08961530.2013.803897