E-commerce in the fashion business: the roles of the COVID-19 situational factors, hedonic and utilitarian motives on consumers' intention to purchase online.

Autor: Sumarliah, Eli, Usmanova, Kamila, Mousa, Kawthar, Indriya, Indriya

Publikováno v: International Journal of Fashion Design, Technology & Education; Jul2022, Vol. 15 Issue 2, p167-177, 11p