Virtual influencer marketing: the good, the bad and the unreal

Autor: Mouritzen, Simone Lykke Tranholm, Penttinen, Valeria, Pedersen, Susanne

Publikováno v: European Journal of Marketing, 2023, Vol. 58, Issue 2, pp. 410-440.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/EJM-12-2022-0915

The Use of Hyper-Realistic Computer-Generated Imagery Influencers on Social Media – Children’s and parents’ perspectives

Autor: Mouritzen, Simone Lykke Tranholm, Jacobsen, Lina, Pedersen, Susanne

Publikováno v: Mouritzen, S L T, Jacobsen, L & Pedersen, S 2022, ' The Use of Hyper-Realistic Computer-Generated Imagery Influencers on Social Media – Children’s and parents’ perspectives ', Child and Teen Consumption Conference, Madrid, Spain, 04/05/2022-06/05/2022 .

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pure_au_____::eb30acb64392b5eb78b4f96665f00ba2
https://pure.au.dk/portal/da/publications/the-use-of-hyperrealistic-computergenerated-imagery-influencers-on-social-media--childrens-and-parents-perspectives(baff585e-1a41-4d44-80e9-192b8f217dc4).html