Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Mourad Touzani"'
Autor:
Alexandru CAPATINA, Mourad TOUZANI
Publikováno v:
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, Vol 1, Iss 2, Pp 27-30 (2011)
In this paper, we emphasize the benefits of e-books for the customers who are looking for international availability, acquisitions in real time, competitive prices and social responsibility from the part of the publishers; our most important contribu
Externí odkaz:
https://doaj.org/article/f38ef727814f440ab9d7179cc350b36f
Autor:
Mourad TOUZANI, Azza TEMESSEK
Publikováno v:
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, Iss 1, Pp 227-242 (2009)
Studies on brand loyalty typically focus on the behavioural side ofbrand loyalty or on the attitudinal side. Rare are the studies that examinesimultaneously both components of brand loyalty. The present study wasperformed to describe the conjoint con
Externí odkaz:
https://doaj.org/article/616036f6d5444bb9bad73582438a135a
Publikováno v:
Recherche et Applications en Marketing (French Edition). 37:129-157
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::48c616f85fe2052436471513e2584821
https://doi.org/10.1177/07673701221127790
https://doi.org/10.1177/07673701221127790
Publikováno v:
Recherche et Applications en Marketing (English Edition). 37:121-148
Massively multiplayer online role-playing games (MMORPGs) attract consumers looking for fun, experiences, and challenges. This research adopts an integrative perspective to focus on the gaming experience and its major components. This research studie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c2ce670fa302f03b24da2798fb163ee
https://doi.org/10.1177/20515707221119102
https://doi.org/10.1177/20515707221119102
Publikováno v:
Journal of Business Research. 145:784-800
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e58ec0c106c501ab92f4360d4358ca31
https://doi.org/10.1016/j.jbusres.2022.02.087
https://doi.org/10.1016/j.jbusres.2022.02.087
Publikováno v:
Journal of Customer Behaviour. 19:199-201
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::70178fd16246867333e851b4634b2351
https://doi.org/10.1362/147539220x16003502334190
https://doi.org/10.1362/147539220x16003502334190
Publikováno v:
European Journal of Marketing. 53:1612-1636
PurposeThis paper aims to explore the virtual experience to understand its components and its effects on consumers’ real world.Design/methodology/approachOur approach relies on a rarely used projective method: “Album-on-Line” (AOL). This techni
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbdacbf96552c3460edca1392d0c4af3
https://doi.org/10.1108/ejm-10-2017-0776
https://doi.org/10.1108/ejm-10-2017-0776
Autor:
Elizabeth C. Hirschman, Mourad Touzani
Publikováno v:
Recherche et Applications en Marketing (French Edition). 34:6-25
RésuméLa diffusion, à des fins marketing, d’images controversées représentant l’islam dans les pays occidentaux a récemment eu comme conséquence plusieurs décès. Il serait opportun que les chercheurs en comportement du consommateur s’i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c5d1a9de57925bf4f91bc8dbda5ee03
https://doi.org/10.1177/0767370118801426
https://doi.org/10.1177/0767370118801426
Autor:
Mourad Touzani, Elizabeth C. Hirschman
Publikováno v:
Recherche et Applications en Marketing (English Edition). 34:5-23
Marketing controversial Islamic images in Western settings led recently to several deaths. Consumer researchers should examine the societal impact of such ideologically laden commercial representations. Our research analyses and interprets the stereo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db57bd0863576f381b0f7e37b8f59309
https://doi.org/10.1177/2051570718801719
https://doi.org/10.1177/2051570718801719
Publikováno v:
Qualitative Market Research: An International Journal. 21:549-566
Purpose Adopting a customer-dominant logic perspective, the purpose of this paper is to understand how some tourists decide on unusual trips and how they associate meanings to transform their experience into an event. Design/methodology/approach This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd092ed583cb891f78b1871d9980bbdf
https://doi.org/10.1108/qmr-01-2017-0037
https://doi.org/10.1108/qmr-01-2017-0037